Every year around Akshaya Tritiya, we see large hoardings and advertisements urging people to buy gold and welcome prosperity into their lives. Yes, the festival symbolises eternal prosperity, but what does that have to do with buying gold? Let us explain, so keep scrolling.
What Is The Significance Of Akshaya Tritiya?
Also known as Akha Teej, Akshaya Tritiya is celebrated on Tritiya Tithi, the third lunar day of Shukla Paksha in the month of Vaishakha. Akshaya means “eternal” or something that never ends, while Tritiya refers to the third day of the Shukla Paksha. That is why it is believed that any good deed or purchase made on this day brings lasting prosperity.
This day is associated with Lord Vishnu, the preserver, and Goddess Lakshmi, the goddess of wealth, making it an auspicious time to accumulate prosperity. That is why people often make major purchases like gold and homes on this day. Some also start new businesses, ventures and even hold weddings on this day, believing it will bring lasting success and prosperity.
This year, Akshaya Tritiya will be observed on April 19. It is considered one of the most auspicious days by Hindu and Jain communities.
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Why Is It Considered Auspicious To Buy Gold On This Day?
Now, coming to something you’re probably curious about—why is buying gold on Akshaya Tritiya considered auspicious? The answer may trace back to the Mahabharata. According to News18, gold is seen as a symbol of prosperity and security in Indian households, and this festival celebrates exactly that.
One popular belief is that the Pandavas received the Akshaya Patra, a magical vessel that never ran out of food, on Akshaya Tritiya. The vessel, gifted to them by Lord Krishna, symbolised endless abundance, especially during their 13-year exile in the forest.
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Let us know in the comments if you knew this reason behind buying gold on Akshaya Tritiya.
Cover Image Courtesy: Pixabay & website/deviantart (representative image)
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When is Akshaya Tritiya in 2026?
Akshaya Tritiya will be celebrated on April 19, 2026.
What is the significance of Akshaya Tritiya festival?
Akshaya means “eternal” or something that never ends, while Tritiya refers to the third day of the Shukla Paksha. That is why it is believed that any good deed or purchase made on this day brings lasting prosperity.
Why is gold purchased on Akshaya Tritiya?
Buying gold is considered auspicious on Akshaya Tritiya as it is believed that the Pandavas received the Akshaya Patra, a magical vessel that never ran out of food, on this day—symbolising endless abundance.