Without branding, design, or online marketing, Gurmeet Oberoi (@gurmeet__oberoi) took a massive leap by initiating a homemade chocolate protein bar business in Bengaluru. In just 30 days, he and his friend turned a simple kitchen experiment into a cash-driven success story, earning ₹1 lakh through selling on the streets only.
The Face Of The Brand: Strategy In Simplicity
Their product was straightforward—protein-rich homemade chocolate bars made in their own kitchen. They made each bar for just ₹40. With a foil wrap and a small sticker, they used low-key packaging. While the process of making it was quite simple, the sales strategy was not. Every evening, Gurmeet and his friend would go to the busy streets of Bengaluru. While Gurmeet took care of logistics and ensured a safe environment, his buddy became the face of the product.
Her role was crucial— she was not just a salesperson but an unofficial brand ambassador. She used a simple script crafted by Gurmeet, explaining the product’s benefits, ingredients, and the story behind it. Most importantly, she established a personal connection with each customer.
Her confidence and charm played a big part in building trust. Surprisingly, the majority of customers were men, who willingly stopped to hear her sales pitch—proof that relatability and presence go a long way in offline selling. Selling around 15–20 bars each evening at ₹200 apiece, they quickly reached the ₹1 lakh mark by the end of the month. With a profit of ₹160 per sale, the earnings added up rapidly—without using a single rupee in advertising.
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Internet Applause: Social Media Cheers For The Street Sellers
Once shared on Instagram, the story went viral. Social media users were left stunned by the sheer hustle and applauded the female vendor’s effort. A user wrote, ‘No reels, no branding—just guts and grind!’ Another added, ‘She sold with honesty and a smile—marketing can’t get more real than this.’
Some even jokingly remarked that they first need a beautiful friend to earn so much money. While some found the bold approach surprising, others debated the pricing strategy. Some even shared their own street-side selling and entrepreneurial experiences.
The success of this homemade protein bar business in Bengaluru proves that sometimes the best strategies aren’t online—they’re on the ground. By appreciating human interface, simplicity, and hard work, Gurmeet and his friend created a story that inspired many.
Also Read: Scottish Man Tries Mishti Doi At Kolkata’s Putiram Sweets For ₹30; Netizens: “Guy Did His Research”
Could your next big idea be as simple as a chocolate bar and a smile?
Cover Image Courtesy: @gurmeet__oberoi/Instagram & Canva (For Representation)
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