India’s brewing industry has undergone a remarkable transformation in recent years, with craft beer and premium lager gaining popularity among discerning consumers. DeVANS Modern Breweries expands its Six Fields bouquet, entering the premium lager market.
Six Fields Forays Into Lager
Leading Indian alcoholic beverage company DeVANS has branched out into the Premium Lager market with Six Fields. The brand has been the winner of the Brussels Award. These are the variants launched:
- Six Fields Brute: the first strong lager variant in the iconic range, embodying a robust, full-bodied beer; offers up to 8% ABV.
- Six Fields Pilsner: a smooth lager with a crisp, clear, golden colour and a refreshing taste; up to 5% ABV
- Two Belgian Style Wheat Beers – Six Fields Blanche and Six Fields Cult
The wheat beers have won numerous honours on a national and worldwide level. This comprises awards from the worldwide Spiritz Selection Awards, Brussels Beer Challenge, and numerous other awards. These latest launches are initially available in Jammu and Kashmir, Ladakh, Delhi, Uttarakhand, Rajasthan and Jharkhand.
In addition to Six Fields, DeVANS is the home of critically acclaimed Indian beers like Kotsberg and Godfather. DeVANS has been the oldest producer of premium malt spirits in the nation. They have the award-winning GianChand Single Malt Whisky, which has garnered praise from experts in the whisky industry all over the world, including Jim Murray.
Also Read: Do You Know Munich Airport Houses The World’s First Airport Microbrewery Inside? Discover Airbräu
A Shift Toward Premium Lager
DeVANS’ entry into the premium lager segment comes at a time when the Indian beer market is experiencing a significant shift. Consumers are moving away from mass-produced, lower-quality lagers and embracing craft brews, premium lagers, and beers that offer distinct, bold flavours. The evolving tastes are largely driven by a younger, more educated demographic that is willing to experiment with new styles.
According to recent industry reports, the premium beer market in India has been growing at an impressive rate. More consumers are opting for high-quality, international-style brews. Premiumization in the beer market also aligns with larger consumer trends, such as a focus on mindful consumption—consumers are drinking less, but they are drinking better. As the beer industry in India continues to diversify, companies that can offer a mix of both classic and experimental styles are likely to emerge as leaders.
Cover image credits: DeVANS