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Kerala Brings Out The First-Ever Gender Audit Tourism Report To Make The State More Women-Friendly

Kerala's Responsible Tourism programme has expanded into a vast grassroots network of 25,188 registered units, of which 17,632 are owned or headed by women.

by Vrinda Arora
Kerala Brings Out The First-Ever Gender Audit Tourism Report To Make The State More Women-Friendly

Whether you want to relax or explore, Kerala has a lot to offer all travellers, from wildlife to backwater experiences. PA Mohamed Riyas, Kerala’s Minister of Tourism, declared plans to implement a new strategy that will boost the state’s tourism industry, make it more welcoming to women, and position Kerala as a secure international travel destination.

Kerala’s Initiative To Boost Tourism Industry

Kerala government revealed at the Global Women Conference on Gender-Inclusive and Responsible Tourism that an audit report has been finished to assess the existing status of women-friendly surroundings in the tourist sector. Over the course of three days, the Global Women Conference on Gender-Inclusive Responsible Tourism will be held at Mankulam, near Munnar.

According to Kerala’s tourism minister, the Kerala Responsible Tourism Mission Society (KRTMS) arranged the gender equity symposium in partnership with Kerala Tourism and UN Women, as reported by CNBCTV18.

The findings from the report will be discussed at the event, which will include specialists from around the world and help determine future directions. Congress MP Dean Kuriakose said he was proud to organise a significant international conference on gender justice in the hill district, which is one of the world’s most popular tourist destinations, as reported by CNBCTV18.

Also Read: This Kerala Temple Welcomes A Life-Sized Robotic Elephant Gifted By PETA India & Actor Vedhika; Blend Of Tradition & Wildlife Preservation

More About Kerala’s Responsible Tourism Initiative

kerala tourism
Image Credit: Canva

MLA A Raja chaired Kerala Tourism’s initiatives, which are hailed for their community involvement and trustworthiness, making them a role model for other areas. Kerala was hailed as the first state in the world to carry out a gender audit prior to enacting a gender-inclusive tourism strategy by the International Centre for Responsible Tourism’s Global Chairman. Dr. Harold Goodwin. Kerala’s dedication to democracy has fuelled its tourism industry’s worldwide responsibility.

The first-ever Gender Audit Report for Tourism in Kerala, which was put together by UN Women and the Kerala Responsible Tourism Mission Society, was delivered by Sikha Surendran, the state’s tourism director. In order to enhance women-friendly programmes, she committed to carrying out similar audits and getting input from female travellers, as reported by CNBCTV18.

Since its inception in 2008, Kerala’s Responsible Tourism program has expanded into a vast grassroots network of 25,188 registered units, of which 17,632 are owned or headed by women. Arts, crafts, and traditional livelihoods are supported by RT initiatives.

Also Read: Lionel Messi Set To Return To India After 14 Years; Will Play For Argentina In Kerala In 2025

Women entrepreneurs and grassroots leaders in the tourist sector will be honoured and promoted at the conference.

Cover Image Credit: Canva & X/@KeralaTourism

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First Published: December 01, 2024 5:35 PM