From smashing six sixes in an over to delivering match-winning performances, Yuvraj Singh has always been portrayed with resilience and excellence. Now, the cricketing legend is bringing that same passion to the luxury spirits market with FINO Tequila, an ultra-premium brand co-founded alongside a team of visionary entrepreneurs.
Yuvraj Singh Hits A Six In The Spirits World With FINO Tequila
FINO, an acronym for ‘Failure is Not an Option,’ is more than just a tequila. Just as Yuvraj fought against the odds in cricket and in life, this new brand represents an unbreakable spirit. It is certainly the perfect drink for achievers, risk-takers, and everyone who wishes to sip on luxury.
Hailing from the highlands of Jalisco, Mexico, FINO Tequila is crafted from 100% blue Weber agave grown in mineral-rich red soil. The brand made its grand debut in Chicago, with an exclusive invite-only event attended by influential Indian and American entrepreneurs, business leaders, and cricket enthusiasts.
At the launch, Yuvraj Singh, the self-proclaimed ‘Chief Shot Caller’ of FINO, stated:
“FINO represents everything I believe in—resilience, excellence, and the courage to transform challenges into victories. Just as in my cricketing career, FINO is about pushing boundaries and proving that with determination, anything is possible.” And just like that, Yuvraj isn’t just launching a tequila, he’s also creating a movement.
A Legendary Cricket Icon Meets The Finest Agave
For tequila lovers, FINO is an artisanal masterpiece. While many commercial tequilas rely on artificial additives, FINO follows a rare, pure process to maintain authenticity and exceptional quality. The luxurious spirit debuted with four premium variants: Blanco, Rosado, Añejo, and Extra Añejo (Limited Edition).
Jana Iyer, Chief Product Excellence Officer, explains: “We have combined traditional craftsmanship with modern expertise to create a tequila that is both timeless and innovative. FINO is for those who see life as a journey of refinement and ambition.”
For now, FINO is making waves in Chicago’s top establishments, including Michelin-starred Indienne, RPM Italian, Miru, and The St. Regis’ Tre Dita. The brand is set to enter India by mid-April, initially through duty-free outlets, before expanding into premium bars and retail spaces. Nick Patel, FINO’s Chief Visionary, sums it up best: “We’re not just launching a tequila—we’re redefining a lifestyle. FINO is about celebrating achievement and the finer things in life.”
For Yuvraj Singh’s fans, FINO Tequila is also about his legacy. It’s a tribute to never giving up, embracing challenges, and toasting to victory. Whether you’re a tequila aficionado or a die-hard Yuvi fan, this is one spirit you’ll want to raise your glass to.
Cover Image Courtesy: Supplied
For more such snackable content, interesting discoveries and the latest updates on food, travel and experiences in your city, download the Curly Tales App. Download HERE.