As someone who loves to hoard pretty things, be it random stationery or a box, it only made sense that I have (more than) a couple of Blinkit’s brown bags tucked away, just in case! And, like a million others, I always wondered who was bringing those boring brown paper bags to life. Well, we finally have an answer. Scroll on to find out!
The Artist Behind Blinkit Brown Bags
Recently, while scrolling on Instagram, we came across a very talented multidisciplinary artist, Kruty. Besides her amazing art, what caught our attention was the fact that she is one of the artists who actually designs the awesome Blinkit brown bags.
Based in Gurugram, Kruty works as a full-time intern at Blinkit’s office and has designed some of their most amazing paper bag designs in the last few months. While Blinkit bags are always quite creative, they shine extremely bright during festivals and special occasions, and some of Kruty’s designs are part of them too!
She has been working with the design team of the quick commerce platform for the past few months. From Diwali and Christmas specials to winter and New Year’s, Kruty has designed some of the most popular brown bags for the platform.
More Than Just Delivery Bags
Blinkit’s brown bags are more than just pretty little things that we store to use on some special occasions. In a wholesome post recently, Blinkit shared how kids across the country are using the bags as colour books to show their creativity.
They shared a compilation of videos that showed how kids all over India are indulging in artwork beyond regular papers and using the usually monochrome bags as their new drawing sheets. Many people in the comments sections mentioned that even adults indulge in colouring activities on these famous brown bags. Blinkit thanked them all and added a caption, “appreciate you for making us shine 💛”
We love it when people come together to appreciate art. We also love it when the artists get their due! Kudos to Kruty and many designers like her who brighten our day with each delivery!
Cover Image Courtesy: Instagram/whoiskruty
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