India’s beer scene has been buzzing with innovations like never before. Gone are the days when the market was dominated by mass-produced drinks. Today, craft beers are taking centre stage across the country. Whether it’s a summer ale or a malty stout, there’s something for every beer lover. Now, Goa, India’s craft beer paradise, has introduced Aroz, India’s first-ever Basmati Rice Beer! If you’re a beer enthusiast, get ready for a whole new experience.
AROZ Combines Indian Ingredients & Japanese Brewing
Aroz is not just another beer in the sea of spirits; it’s a fusion of tradition and innovation. This one-of-a-kind beer is designed for millennials and Gen Z drinkers who look for smooth, easy-drinking craft beers with refined flavours. It’s light yet flavourful, crisp yet aromatic, making it the perfect beer for those who enjoy something unique.
At the heart of Aroz is its signature ingredient: locally sourced, high-quality Basmati rice. Known for its delicate aroma and rich aftertaste, this ingredient sets Aroz apart from any other beer in India. Rice has long been used in brewing in Japan. Aroz drew inspiration from the Japanese rice lagers and added an Indian touch with the unique scent and smoothness of Basmati.
A New Era Of Beer In India
Aroz draws inspiration from Japanese rice lagers, known for their crisp, clean flavours and effortless drinkability. The brewers experimented with different hops, yeast strains, and brewing techniques to craft this beer that balances smoothness with complexity. It’s brewed with Pilsen two-row barley malt, local Basmati rice, aromatic hops extract, special-grade brewing water, and top-quality yeast. The result is a beautifully balanced beer with low bitterness (IBU 7-9), an alcohol content of under 5%, and a refreshingly crisp finish.
If you’re not a fan of overly bitter beers, Aroz is light, refreshing, and incredibly easy to drink. The Basmati rice gives it a unique fragrance and an elegant aftertaste. Unlike heavy craft beers, Aroz can be enjoyed without feeling overwhelmed. If you love easy-drinking craft beers, Aroz is a must-try. Whether you’re chilling at a beach shack in Goa, hosting a house party, or just unwinding after work, this basmati-infused brew is the perfect companion.
So, next time you’re craving something different, ditch the usual lagers and crack open an Aroz. Cheers to India’s first Basmati Rice Beer!
Cover Image Courtesy: AROZ/Instagram
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