Madhya Pradesh is making a bold step in taking a lead in the tourism sector. The state government announced plans to develop more than 50 offbeat destinations. It aims to attract tourists who prefer quiet and unique experiences. This would be away from the typical crowded spots.
Madhya Pradesh To Develop 50 Offbeat Destinations To Boost Tourism
Madhya Pradesh will, therefore, promote sites that are off the beaten track, which are untouched, unspoiled, and can boast of their tranquillity, offering memorable experiences. Such destinations will not only help distribute the crowd at popular places but also open newer circuits for tourism.
This is part of the overarching state strategy to enhance its tourism potential both nationally and internationally. The state already has a wealth of heritage and natural beauty. For now, the idea is to disperse tourism across the state. This would enable visitors to find the hidden jewels of Madhya Pradesh.
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Inclusion Of Local Communities
The biggest part of the plan, however, is the inclusion of local communities in this venture. More than 40,000 women are being trained as guides, contractors, and suppliers in the tourism sector. This will increase employment and help in women’s empowerment in rural areas. The idea behind the initiative also tries to incorporate locals into the tourism expansion of the state. A rise in the inflow of tourists will bring economic development and strengthen the economies of the local communities.
The IATO Convention also deliberated upon the future possibilities of tourism in Madhya Pradesh. There were sessions on inbound tourism, sustainable tourism practices, and the development of the hospitality industry. Prestigious hotel chains and airlines participated in these discussions, where the focus was on strategies to improve connectivity and hospitality standards in the state. With higher connectivity and standards, better experiences will be facilitated for the tourists.
The timing of this push for offbeat destinations in Madhya Pradesh can’t be any better. More tourists today want to get away from the noise and crowds into tranquil, bountiful beauty destinations. And so, these lesser-known destinations will cater to their growing demand for that kind of travel. The new tourist places of travel will entitle them to a new look at Madhya Pradesh’s beauty and culture.
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Commitment to responsible tourism and sustainability only adds to its appeal. This focus on tourism development, along with community involvement, is a step in the right direction for a successful yet inclusive tourism industry.
Cover Image Courtesy: Canva (Representative Image)
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