After the real paneer versus fake paneer debate that has been over the Internet and brought in a lot of informative and even viral reels to our social media feeds, the attention has now gone to butter. A person recently shared a reel about how to identify the real from the fake Amul Butter hounding the market. But things took a surprising turn when the dairy brand stepped in to clear the confusion.
Man Claims He Bought Fake Amul Butter
Taking to his Instagram handle, user Serry (serry_editzz), shared a reel where he revealed that he ordered Amul Butter from Instagram. But the man claimed to have received “fake” Amul Butter instead. So, he wanted to use his reel to show people how they can avoid falling for what he perceived to be a “scam.” He opened the 500g packet of butter and felt it. The man stated that the texture was similar to Amul Butter.
Next, he showed a packet of “real Amul Butter” to compare it with the other packet. The difference in the two packets, he observed, was the colour contrast. Next, the “fake” butter had a 2026 code while the “real” butter had the entire code, claimed the man in his reel. While he received the first butter, which he found to be fishy, on Instamart, he got another one from a different food delivery app.
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Dairy Giant Clears Confusion
Calling the butter harmful for health and a taste that he described as the worst” in the comments section, he tagged the handles of Amul, Swiggy and Instamart, demanding answers. Here’s where things get surprising! Amul India took to its official Instagram handle to dismiss the man’s claims. The dairy giant confirmed that both the Amul Butter packets were genuine. And they were happy to assist him if he had further concerns about this situation.
A Netizen commented below the reel that the difference in packaging was due to Amul’s multiple vendors being involved in the packaging line. Another person who claimed to have worked in the FMCG sector informed that colour changes in packaging were due to production differences. If there are differences in the taste of a product, it could be a vendor issue, as the Amul Butter wasn’t stored properly.
Meanwhile, have you ever bought a product online and thought it was fake?
Cover Image Courtesy: Priyam Datta/ X
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