Dubai doesn’t exactly need another beach club. The city is already stacked with them, some dripping in gold-plated luxury, others leaning into a more pocket-friendly vibe. But here’s the thing: when something new pops up at Atlantis, The Palm, people pay attention, and honestly, Casablanca Beach Club has managed to stir up just the right level of buzz.
Dubai’s Newest Beach Club At Atlantis, The Palm: Casablanca Meets Ounass
Casablanca Beach Club isn’t arriving solo. It’s rolled out in partnership with Ounass, the online luxury fashion retailer that Dubai residents already adore. The whole project feels more like a fashion statement than a venue launch.
Casablanca, the Parisian label with its French-Moroccan DNA, has put its stamp on everything: parasols, cabanas, loungers, even the restaurant vibe. Pastel shades dominate, the sort of tones that make a photographer’s job embarrassingly easy. And just to flex a little more, there’s a Casablanca boutique pop-up tucked in too. Resort wear, accessories, the whole lot, because apparently, lounging in style isn’t optional anymore.
Pool People vs Beach People
Let’s face it, there are two types of Dubai residents: the poolside loungers and the barefoot-on-the-beach crowd. Casablanca caters to both without forcing you to pick sides. Riviera-style sun loungers, Maison cabanas, daybeds, you name it, they’ve thought of it.
And then there’s the view. That classic Palm Jumeirah skyline, with Atlantis showing off in the background. Say what you like about Dubai, but it knows how to build a photo backdrop. Truth be told, the views are almost the main event.
Food That Matches the Mood
Of course, a beach club without food is just an expensive deck chair. Casablanca keeps it Mediterranean, sprinkling in Moroccan touches. Sushi rolls next to leafy salads, cocktails that arrive looking like they were designed for TikTok. Nothing too heavy, nothing too fussy. Exactly the kind of menu you want when you’re in swimwear and the sun is pushing 35 degrees.
To be fair, it’s not trying to be a Michelin-starred experience, and that’s refreshing. The point here isn’t to overcomplicate things. It’s breezy, social dining, the sort of stuff you can snack on between dips in the pool.
The Price of Entry
Here’s the damage: weekdays will set you back AED250 per person, but you claw back AED150 on food and drinks. Weekends, naturally, jump to AED350, with AED200 redeemable. For Atlantis, that’s hardly eyebrow-raising. Compared to some of the city’s splashier venues, it almost feels… reasonable.
So, Worth It?
Casablanca Beach Club isn’t just another name to add to Dubai’s already busy list. It’s a brand-driven concept that merges fashion, food, and that “seen at Atlantis” energy everyone secretly craves. The pastel branding alone might be enough to keep influencers circling like seagulls.
Will it become the place to be seen this season? Probably. After all, it’s Dubai, and novelty is the city’s favourite currency.
Cover Image Courtesy: Kerzner Newsroom/Website
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