Dubai loves a good first, and here’s another one for the record books. Marriott International has just confirmed it will debut the emirate’s first JW Marriott Residences, teaming up with CG Developers Global for a flagship project at Dubai Islands, Central.
JW Marriott Residences To Open On Dubai Islands, A New Chapter For Branded Living
The development, expected to be completed by early 2028, is more than just another luxury tower. It’s Marriott stepping firmly into Dubai’s branded residences market, which, truth be told, has exploded in recent years. Investors, homeowners, and lifestyle-chasers are all circling these projects because they blend five-star service with the permanence of ownership. And let’s face it, who wouldn’t want to live in a place that feels like checking into a luxury hotel every day?
What’s On Offer At JW Marriott Residences Dubai Islands
The project will feature 115 ocean-view residences in one-, two-, and three-bedroom layouts. Premium perks are baked in: a rooftop pool with uninterrupted Arabian Gulf views, a fully kitted-out spa, a fitness centre, and concierge services tailored to residents. In practice, it means residents can jump between gym, pool, and beach life without leaving home.
For CG Developers Global, part of Nepal’s CG Corp Global, this marks yet another milestone in a market they’ve been eyeing for over two decades. The company already boasts a hefty track record, over 2 million square feet developed worldwide and sales north of $1 billion. Clearly, they’re not dabbling. They’re doubling down.
Why Dubai Islands Is Suddenly On Everyone’s Radar
Now, about the location. Dubai Islands has quietly shifted from an ambitious concept to one of the city’s most promising addresses. Backed by heavy infrastructure spending and aligned with Dubai’s 2040 Urban Master Plan, the area is shaping up as a lifestyle hub. Connectivity is sorted thanks to dedicated bridges linking the islands to major highways, while its waterfront setting practically sells itself.
Investors have noticed. Properties here are being snapped up quickly, with branded projects especially in demand. And to be fair, the timing couldn’t be better. Dubai’s branded residences inventory already sits at 132 developments and 43,000 units, but the pipeline is set to more than double. In 2024 alone, 13,000 branded units sold, up 43 per cent from 2023. Dubai isn’t just participating in this trend; it’s leading it.
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Marriott And CG’s Global Ambitions
This partnership isn’t a one-off. Globally, Marriott and CG Corp have several irons in the fire. Think beyond Dubai: in the Philippines, they’re converting The Farm at San Benito into the country’s first Autograph Collection property. They’re also plotting to bring Fern Hotels into Marriott’s Series by Marriott brand.
Meanwhile, CG Hospitality Global, the hospitality arm of CG Corp, is on a growth spree of its own. With over 209 hotels and resorts across 130 destinations, the company plans to hit 600 properties by 2028. If those numbers sound ambitious, that’s because they are, but given their partnerships with some of the world’s biggest hospitality names, it’s not entirely far-fetched.
What It Means For Dubai’s Property Market
So what’s the big picture? With JW Marriott Residences making a splash at the Dubai Islands, the branded living model is moving from a luxury niche to mainstream demand. It’s proof that people don’t just want a house anymore; they want a lifestyle baked into the deal.
And Dubai, ever the city that reinvents itself, is once again positioning itself as the global capital of branded living. Come on, if anywhere was going to pull this off, it was always going to be here.
Cover Image Courtesy:JW Marriott/Website
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