Dubai’s habit of doing things first never ends, and here’s another headline added recently to this list. The world’s first Mercedes-Benz-branded city has been officially announced and is set arrive in Dubai. This luxury project has been quoted to be an AED30 billion investment and is designed as a fully master-planned urban destination in Dubai.
World’s First Mercedes-Benz Branded City Announced In Dubai With AED30 Billion Investment
The project, called Mercedes-Benz Places – Binghatti City, brings together luxury automotive design and high-end real estate, which is unique and new. The development is a joint effort between Binghatti Developers and Mercedes-Benz. Planned for the Meydan area, the branded city will stretch across more than 10 million square feet. This again makes it one of Dubai’s most ambitious real estate projects to date.
Also, it’s a milestone moment for Binghatti. While the developer has delivered striking towers across Dubai, this marks its first fully master-planned community.
A Planned ‘City’, Not Just A Project
Mercedes-Benz Places – Binghatti City is designed to work as a destination. Think luxury homes surrounded by retail boulevards, green corridors, wellness spaces, sports facilities, and dining zones.
The master plan brings multiple Mercedes-Benz-branded residential towers together into one connected urban environment. The design language follows Mercedes-Benz’s “Sensual Purity” philosophy. Expect clean lines, balance, and timeless form that looks elegant.
A Signing That Signals Global Ambition
The signing ceremony for this project took place at the Mercedes-Benz Museum in Stuttgart. The agreement was signed by Muhammad Binghatti, Chairman of Binghatti, and Mathias Geisen, Member of the Board of Management at Mercedes-Benz Group AG.
Also Read: Power Bank Rules Of Emirates To Etihad Rail Launching New Rail Corridor; 5 GCC Updates For you
When To Watch This Space
The official launch of Mercedes-Benz Places – Binghatti City is set for January 14, 2026. This project’s scale and ultra-luxe due to the brands involved has already been grabbing global attention. We can’t wait for it to be complete to witness the oozing luxury and statement designs.
Cover Image Courtesy: Binghatti/Instagram
For more such snackable content, interesting discoveries and the latest updates on food, travel and experiences in your city, download the Curly Tales App. Download HERE.