If you’re a content creator in the UAE, or even just making it through to become one, there’s a new set of rules for the permit you need to know about. The UAE Media Council has officially rolled out a permit system that aims to bring some order (and professionalism) to the world of online ads and influencer marketing. And yes, it applies to you.
The UAE’s New Content Rules Are Here & They’re About To Change For Creators
Starting this week, if you’re posting promotional content on social media, whether it’s a paid brand deal or just you hyping your favourite local café, you’ll need to get an official advertising permit. This isn’t just for full-time influencers. If you’re promoting a product, a service, or even just running a giveaway, the rules apply.
Here’s the good news: the permit is free for the first three years. That gives creators time to adjust, experiment, and grow, without any added pressure from fees. Already have a permit? You’re good to go until it expires. And if you’re visiting the UAE and planning to post any kind of branded content, you’ll need a visitor advertising permit. It’s valid for three months, and you can renew it once. After that, well, best not to push your luck.
Are There Any Exceptions?
A few. No more needing a permit if you are promoting your business on your account. Under 18 and posting content that’s cultural, educational, or awareness-focused? You’re also exempted from the permit requirement.
The new system is zeroing in on paid advertising and collabs, not your daily coffee run or thoughts on last night’s sunset.
It’s Bigger Than Just A Content Creator Permit In UAE
This isn’t some isolated rule. It’s part of a broader media shake-up that started back in May 2024. The government’s message is pretty clear: content creation is a business now, and should be treated like one. That means if you’re earning from your content, you’ll need both a business licence and a media activities licence. Like the ad permit, they’re also free for the first three years. The aim? To give creators breathing room and time to turn passion into a profession.
Help Is Coming
To help with the transition, the UAE Media Council is launching a list of approved ad and talent agencies that creators can work with. These groups will be vetted and authorised, ensuring everyone’s playing by the same rules. Plus, programs like Creators HQ are already in motion. They’re helping influencers figure out their licensing, manage paperwork, and even understand what it takes to qualify for the UAE’s prestigious Golden Visa.
Also Read: UAE Rolls Out 3-Year Fee Waiver For Content Creators
What Should You Do Next?
If content is your craft, and the UAE is part of your plan, here’s your checklist:
- Apply for your advertiser permit
- Review your content to see if you qualify for an exemption
- If you’re earning from your content, begin the process for a business & media licence
- Watch for the approved agency list
- Explore resources like Creators HQ for guidance
Why This Actually Matters
The UAE is sending a signal to the world that digital creators matter, that this is a real career, worthy of legal structure, government support, and, honestly, respect. And with that structure comes protection: against sketchy deals, unclear ad disclosures, and a whole lot of grey area that used to define this space.
For creators, this could mean more than just compliance. It could mean stability, long-term growth, and a platform built on more than just likes and shares.
Cover Image Courtesy: CanvaPro/View Apart
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