Dubai’s beach club race is not slowing down anytime soon. Just when it felt like every stretch of sand had turned into a members-only sunbed maze, Bvlgari Resort Dubai dropped something new into the mix: The Serpenti Beach Club. And honestly, it leans hard into the whole Serpenti identity. The snake-inspired design is everywhere. On the loungers, around the cabanas and across the shaded terraces facing the Arabian Gulf. It’s flashy without being too loud, which kind of matches the Bvlgari mood anyway.
A Beach Day At Bvlgari’s Serpenti Set To Feel Ultra-Luxe
The new club sits inside the resort’s beach and pool area on Jumeira Bay. During the day, the place changes with the light. Morning feels bright and social. Later in the afternoon, it settles down and gets calmer, almost slow-moving.
Guests also get complimentary refreshments while spending the day there. Small detail, but in Dubai heat, that matters more than people admit. But access is limited. Entry works on a first-come, first-served basis and depends on availability. So showing up late and hoping for a perfect cabana probably won’t work out too well.
Dubai’s Beach Clubs Keep Getting Bigger
For many people in Dubai, beach clubs have become full-day hangouts instead of quick swim stops. That’s probably why openings keep happening across hotspots like J1 Beach and JBR.
Places like Sirene Beach by GAIA, Gigi Rigolatto, Bâoli Dubai, O Beach Dubai and COVE BEACH have already added more competition to the city’s packed beachfront scene.
That said, the Serpenti Beach Club feels slightly different. Less party-heavy and more polished, but still relaxed enough that people can actually spend hours there without feeling like they’re stuck inside a fashion campaign.
Also Read: Terra Solis Dubai Closed After 4 Years; Here’s Where Dubai’s Party Crowd Is Heading Next!
What It Costs To Spend The Day There
From Monday to Friday, entry costs AED 500 per person, and that amount is fully redeemable on food and drinks. Weekends are pricier. Saturday and Sunday access costs AED 650 per person, though that amount is not redeemable.
Still, for Dubai’s luxury beach crowd, that probably won’t stop bookings.
Cover Image Courtesy: Bvlgari/Website
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FAQs
Where is the Serpenti Beach Club located?
It’s inside Bvlgari Resort Dubai on Jumeira Bay Island in Dubai.