Did you hear? The cult-favourite matcha house, known for winning over even the most stubborn coffee loyalists, is expanding once again. This time, it’s opening inside BE INDIE’s flagship store at U Venues in New Cairo, with doors swinging open on December 6.
Matter Opens New Matcha Café in New Cairo At BE INDIE U Venues
BE INDIE’s design-forward space already feels like a place where people wander in just to “look around,” only to stay for way longer than planned. Now imagine a matcha bar tucked right inside that world with soft light, and that unmistakable shade of green.
Matter has always treated matcha like a ritual. None of the half-hearted whisking or green-tinted lattes that taste like warm milk with an overpowering earthy flavour. It ties in with the brand’s whole approach: slow down, sip something good, and actually pay attention to what you’re drinking.
If you’ve visited their Palm Hills location, you’ll recognise that calm, almost meditative feel. This new spot takes that same ritual-driven identity and drops it into the heart of New Cairo’s buzzing food and retail circuit.
Drinks That Actually Hit The Mark
Matcha fans, you’ll be right at home here. Whether you prefer yours earthy, creamy, hot, or iced, they’ve dialled in the flavour that has something for everyone.
But don’t worry, Coffee lovers, you aren’t left out. They have salted caramel iced blended latte and more. It’s velvety, sweet without going overboard, and has just the right hit of salt to keep things interesting.
Small Bakery, Big Personality
Now, let’s talk food! The bakery section may be tiny, but it packs a punch. The banana bread is the star as mentioned in a report by Enterprise. Moist, full of flavour, and sweet in a subtle way. The peanut butter loaf cake deserves love, too. Rich, nutty, and strangely comforting, it pairs well with both matcha and coffee.
Also Read: Cairo’s 1980 Coffee Unveils A New Butter-Dipped Vanilla Soft Serve And It’s Trending!
A Fresh Hangout for New Cairo
Matter’s new outpost lands at a perfect moment for New Cairo’s café culture. People want places to sip something good, sit a little longer, and enjoy a vibe that feels intentional. So, whether you’re here for matcha, coffee or cake, you’ll find your corner at Matter in Cairo.
Cover Image Courtesy: Matter/Instagram