Dubai is about to get an enthusiastic American food chain. Particularly one that gets comfort food right. Slim Chickens is now formally making its way to the Middle East with its first restaurant in the region in Dubai being launched before the year ends.
Slim Chickens, A US Fast-Casual Brand, Is Coming To The City Of Dubai
As it is reported by Platinumlist, the launch is a part of an extended expansion strategy, which targets some of the most important Gulf markets. Dubai gets first dibs.
Slim Chickens began in the United States, and it has gained a fan base in the United States and the United Kingdom. It specialises in Southern-driven flavours, high-quality chicken tenders, cooked-on-demand wings, and an extensive list of freshly prepared sauces.
The brand does not work as a fast-food fried chicken restaurant. It is tilted towards a fast-casual model. You place your order at the counter, and you remain. The vibe is lively, the seating is comfortable, and it feels social.
The Fried Chicken Scene In Dubai Gets A New Competitor
Let’s be honest. Fried chicken is not in short supply in Dubai.
The market is saturated with international franchises and local ideas. But it is also strong. Demand remains high, and individuals here are fond of aggressive tastes and comfort food that satisfies.
Slim Chickens will be entering a market where fast-casual restaurants are going to be on the rise. Customers desire superior food and Instagram-worthy interiors, too. Most of those boxes are checked with this brand.
Providing quality and retaining its pricing savvy, it might gain a band of loyal legions within a short time. That’s how Dubai’s culinary scene works.
Also Read: Waldorf Astoria Dubai Palm Jumeirah Opens YU, A Refined Modern Chinese Restaurant
What This is Like To Food Lovers
To the customers, that is easy-going information: another cult US brand is coming to town.
To the industry, this is an indication that there is still confidence that Dubai is a regional launch pad for international food concepts. The city continues to be regarded as the entry point to the Gulf by the brands.
Cover Image Courtesy: Slim Chickens/Website
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