Ever wondered how your favourite luxury perfumes are made? We flew to the French Riviera just to find that out for you!
Join Kamiya Jani as she explores Grasse — the perfume capital of the world — and steps inside the state-of-the-art I’M Rasasi factory where fragrances are brought to life.
Together with Imtiyaz Rasasi, she uncovers:
• The real science behind perfumery
• How iconic French ingredients meet Middle Eastern notes
• The cutting-edge tech used in modern fragrance creation
• Inspiration from Monaco’s coast, luxury culture & design
From the jasmine fields of Grasse to a helicopter ride over Monaco — this is the untold story of I’M Rasasi, Dubai’s rising global fragrance brand.