When it comes to decorating one’s dream house, IKEA is usually the first name that pops up in everybody’s mind. And why wouldn’t it? After all, the Swedish brand is known for its trendy, innovative, and highly durable home decor pieces. And ensuring you can get your hands on the latest designs, IKEA launched three new collections.
Additionally, IKEA has launched “Here to be Part of your Story” to empower customers to create spaces where hosting, working, cooking, playing, and relaxing can coexist effortlessly.
IKEA Launches New Collections
Showcasing the Swedish brand’s innovation, accessibility, and design excellence, the new collections are absolutely worth checking out. In fact, it’s not just the new collections, but they also have other equally exquisite and trendy pieces that are bound to jazz up your house.
IKEA continues to showcase how it is enriching the lives of many people and giving customers the tools to create homes that are truly reflective of who they are and that tell their unique stories. This is reflected in the new collections, including VINTERFINT, SANDLÖPARE, and FÖSSTA. And through these exquisitely curated collections, IKEA brings festive cheer and imaginative play to make celebrations effortlessly joyous.
A Look at the New Collections
Coming back to the brand new collections, here’s a little more that you would want to know about them:
- VINTERFINT
This collection has been curated in collaboration with Swedish designer Gustaf Westman. The pieces bring bold decorations, tableware, and textiles, making democratic design accessible. - SANDLÖPARE
Co-created with Nordens Ark (the Swedish wildlife conservatory), this collection encourages imaginative play. It brings the savannah indoors! So, you get to learn about endangered animals and even care for them through play and storytelling. - FÖSSTA
This collection features red lanterns, timeless tableware, and playful textiles. Together, they make any gathering easy!
As evident from the collections, the brand is really “Here to be part of your story”. With an extensive range of home furnishing products and accessories of good design, one is truly spoilt for choice.
A Glimpse of the Brand’s New Initiative
IKEA further showcases its commitment to connecting deeply with its customers through its new campaign, Globally Local. It blends Arab artistry and heritage with IKEA’s Scandinavian design philosophy, incorporating local craftsmanship with modern designs. The unique collaboration first debuted in Oman in collaboration with a local artist Mohammed Al Attar, who added local flair to five beloved pieces from IKEA. This week, IKEA announced the launch of the campaign in the UAE, in collaboration with the UAE artist Muhra Al Muhairi.
Don’t walk, run and register now to join the artist’s workshop in Dubai and learn more about this impactful initiative through this link!