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Skywards Members, Your Coffee Runs Could Soon Pay For Your Holiday With Emirates’ New Campaign

From coffee runs to concert tickets, Emirates Skywards is spotlighting everyday ways to earn and spend Miles.

by Deeplata Garde
Skywards Members, Your Coffee Runs Could Soon Pay For Your Holiday With Emirates’ New Campaign
Cover Image Courtesy: Emirates/X

Emirates Skywards has launched a global campaign called Miles More Rewarding, built on a simple idea: you can collect and spend Miles in far more places than a flight. The loyalty programme, shared by Emirates and flydubai, says it now has more than 40 million members worldwide.

Earn Miles On Everyday Spending

The Skywards Everyday app works with more than 500 brands across the UAE, including noon Food, Costa Coffee, CÉ LA VI and Laundry Heap. You can save up to five payment cards, and Miles are credited automatically.

At Dubai Mall, more than 1,300 outlets count. Download the Dubai Mall app, link your Skywards account and scan receipts for purchases above AED 100. Online, Skywardsmilesmall.com covers brands in the US, UK, UAE, India and Australia, including Amazon UAE, Apple UK and Nike. Co-branded credit cards add more, with Miles doubling at any Skywards partner and tripling at Skywards Everyday partners in Dubai Mall.

Spend Them On Experiences

Skywards Exclusives start from 5,000 Miles and cover concerts and comedy shows at Coca-Cola Arena, plus events such as the Australian Open, Wimbledon, European football and NBA games in the US. Money-can’t-buy options include a behind-the-scenes visit to the Dilmah tea plantation in Sri Lanka and a trip to France’s Champagne region with Moët Hennessy.

Hotel stays also work through partners such as Marriott Bonvoy and IHG, and Miles can be converted to Bonvoy points and back.

Perks For Frequent Flyers

Cash + Miles lets you cut the cash price of Emirates and flydubai tickets, and Miles can go towards upgrades, subject to availability. You can also earn on partner airlines across 1,400 destinations. Gold and Platinum members can use Emirates’ Business and First Class lounges in Dubai, even when flying economy.

Rewards For The Whole Family

Little Travellers And Pooled Miles

Skywards Skysurfers lets children earn in their own account, and those Miles do not expire until they turn 21. Families can also pool Miles towards flights, upgrades and shared experiences.

Also Read: Emirates Skywards Members Can Now Redeem Miles On Jet2 Flights To 75+ Destinations

Gifts, Birthdays And Multiplying

Miles can be gifted, with 1,000 costing USD 30. Active members get a special birthday-month offer. You can also double, triple or quadruple recently earned Miles for USD 20 per 1,000, up to 50,000 Miles a year.

Emirates says more enhancements are coming, including further family features. Details are at skywards.com, and it is worth reading each partner’s terms before you start spending, since earn rates and eligibility can vary.

Cover Image Courtesy: Emirates/X

 

FAQs

What can I spend Skywards Miles on besides flights?

Skywards Exclusives experiences start from 5,000 Miles and include Coca-Cola Arena shows and events like the Australian Open, Wimbledon and NBA games. Miles also work towards hotel stays, upgrades, Cash + Miles bookings and conversion to Marriott Bonvoy points.

Can children earn Skywards Miles?

Yes. The Skywards Skysurfers programme lets younger members earn Miles in their own account, and those Miles do not expire until the member turns 21.

Deeplata Garde | Senior Content Writer

Deeplata Garde is a Senior Content Writer with 8 years of experience crafting stories on food, travel, sports and pop culture. She holds a Bachelor's degree in Mass Media from the University Of Mumbai and has spent her career turning everyday moments into narratives readers can't scroll past. Powered by black coffee, dark chocolate & a concerning number of open tabs, she spends her non-working hours chasing sunsets, recommending restaurants & reading in a quiet corner.

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First Published: November 11, 2026 2:50 PM