In a jubilant celebration of India’s 77th Independence Day, a renowned hypermarket chain is hosting the grandeur of Indian heritage. They are celebrating the event named India Utsav. This festival unfurls a tapestry of Indian products and culinary delights, embodying the essence of the nation’s rich and diverse culture. Let’s check out the Celebrations of India happening in UAE this year.
India Utsav By LuLu Hypermarket
Drawing parallels to its January edition, India Utsav was inaugurated once again by the esteemed presence of Sunjay Sudhir, the Indian Ambassador to the UAE. This year’s ceremonious opening took place at the vibrant LuLu Hypermarket nestled within the Al Wahda Mall in Abu Dhabi. Ambassador Sudhir lauded the hypermarket chain’s pivotal role in cementing the bilateral rapport shared between India and the UAE. He further talked about the alliance fortified through the intersections of commerce, cuisine, and culture.
At the heart of India Utsav lies an array of over 2,000 meticulously curated Indian products. The products were carefully transported exclusively to the GCC region. The hypermarket delivered it to Abu Dhabi due to the steadfast backing from their dedicated sourcing office in India. Among these treasures are the intricate handwoven Khadi garments, emblematic of India’s artisanal craftsmanship, alongside an eclectic spectrum of Indian handicrafts. To nurture holistic well-being, the festival also features Ayurvedic cosmetics and medicinal products. Unveiling a thematic spotlight on the versatile coconut, India Utsav presents an assortment of coir-based creations, fusing eco-friendliness with ingenuity. Echoing the modern call for health-conscious choices, an array of organic products takes centre stage.
Also Read: Celebrate Indian Independence Day In Abu Dhabi At These 6 Places
The Year Of Millets
However, this year’s festivities carry an added fervour, with a pronounced emphasis on the laudable promotion of Millets. Designated as superfoods and magnanimously declared the ‘Year of Millets’ by the United Nations, these nutritional powerhouses have captured LuLu’s attention. The Hypermarket brand has ingeniously introduced an exclusive line of millet-based products under its distinguished brand banner. The assortment includes an array of delectables ranging from millet flakes and noodles to tantalizing millet cookies, flour, and wholesome millet snacks.
Beyond the bustling aisles of retail therapy, India Utsav is an experiential odyssey that transcends mere shopping. It metamorphoses into a captivating cultural soiree that resounds with India’s unity in diversity. The kaleidoscope of vibrant colours, the symphony of diverse flavours resonates with individuals of varied backgrounds and nationalities.
In essence, India Utsav isn’t just a festival; it’s a heartfelt homage from the hypermarket to its profound connections with India.
Cover Image Courtesy: Twitter/ India In UAE