uGeist Brewing Co., South India’s leading craft beer company, has expanded its reach, bringing a taste of its celebrated brews to the serene shores of Puducherry. Known for its dedication to quality and innovation, the Bengaluru-based brewery now offers its flavourful craft beers on tap and in cans in this picturesque coastal town, delighting both locals and tourists with six distinctive variants.
Geist Brewing Co. Now Pours In Puducherry
Inspired by the traditional Belgian Witbier, Geist Witty Wit is a refreshing wheat beer brewed with orange zest and coriander. This delightful combination offers a crisp, tart flavour with a hint of citrusy sweetness. For those who prefer a richer, more robust beer, Geist Uncle Dunkel is a must-try. This German-style dark wheat beer boasts a hazy amber-brown hue and a complex flavour profile. Geist Kamacitra is a deep orange American-style India Pale Ale with its pleasant hoppy bitterness and smooth, flavourful character.
Geist James Blond is an excellent option for those seeking a stronger, more complex brew. This Belgian-style Strong Blonde Ale features a fruity sweetness with mild spicy notes, balanced by noble hop bitterness. Geist Weiss Guy is a Bavarian-style Weissbier that offers a unique aroma and flavour profile. Intense yellow and cloudy, it has low bitterness and lively carbonation.
Rounding out the selection is Geist Repeat, a top-fermented premium lager with a touch of maltiness, soft bitterness, and a refreshingly light palate. With an ABV of 4.5% and an IBU of 16, this beer is perfect for those looking for a crisp, clean, and easy-drinking option.
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Savour The Craft Beer Revolution
Narayan Manepally, Founder of Geist Brewing Co., expressed his excitement about the expansion to Puducherry, highlighting the growing appreciation for craft beer in India. He noted that the beer-drinking culture in the country is constantly evolving, with an increasing number of consumers seeking out quality, fresh craft beer. By offering a diverse range of beer styles, Geist Brewing Co. aims to cater to different palates, ensuring there’s something for everyone to enjoy.
The Indian beer industry has seen a significant shift in consumer choice, with craft beer growing at an impressive rate of 70-80 percent year-on-year. Although craft beer currently makes up around 1% of the $4.5 billion Indian beer market, its popularity is expected to continue rising, outpacing the growth of the overall beer market in the coming years. Geist Brewing Co.’s expansion to Puducherry is a testament to this trend, offering beer lovers access to some of the finest craft beers available.
Cover Image Courtesy: Press Release and Geist Brewing Co./Instagram
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