Dubai’s 30% municipality tax on beverages made a comeback on January 1, but here’s the twist! Some businesses have decided not to pass the extra cost to consumers. Major players like MMI and iconic spots such as Fibber Magees have taken a stand, ensuring no price hike on beverages in Dubai and to enjoy budget-friendly drinking for at least another year.
Raise Your Glass, Not the Price! Cheers To No Price Hike Amid 30% Tax On Beverages
In 2022, Dubai shook things up by temporarily suspending the beverage tax, creating a ripple of joy among residents and tourists. This was initially a one-year trial that later extended into 2024. However, with the tax reinstatement this year, many feared an inevitable price hike.
Surprisingly, the industry has responded with a reassuring toast. MMI, one of Dubai’s top beverage suppliers, announced no price increases for over 200 of their brands. Meanwhile, Fibber Magees, known for its lively atmosphere on Sheikh Zayed Road and Barsha Heights, followed suit. They confirmed no price hikes for at least 12 months, ensuring loyal patrons continue to enjoy affordable beverages.
Bars, Restaurants And A Bit Of Tax Juggling
When the tax was initially removed, beverage suppliers lowered their prices in shops, giving direct consumers a reason to celebrate. For bars and restaurants, the story was more nuanced. While many establishments reduced their prices, it wasn’t always a full 30% cut. After all, running a bar involves more than just pouring drinks.
This time, despite the tax return, some venues are absorbing the cost, keeping their menus consumer-friendly. It’s a move that not only wins hearts but also attracts patrons who appreciate steady pricing amidst changing regulations.
Also Read: Come January 2025, Dubai To Reintroduce 30% Tax On Beverages
Sip, Save And Savour
Dubai’s dynamic business scene continues to surprise, blending customer loyalty with smart strategies. So, as the city adapts to the reintroduced beverage tax, you can sip your favourite drink knowing some businesses have your back.
Raise your glass to 2025, a year where savvy suppliers and supportive establishments ensure your outings remain as fun as ever without breaking the bank. Cheers to that!
Cover Image Courtesy: Fibber Magees/FB,Canva Stock Images