If you consider yourself an ardent foodie, then chances are you are likely to try something new once in a while. And to indulge your foodie self, Swiggy has launched Drops. This is a first-of-its-kind business feature that allows people to enjoy food that has been curated by chefs! Here’s all you need to know about the exciting feature that will truly bring the chef’s recommendations to your doorsteps.
Swiggy Launches Drops, A New Feature
Swiggy has launched a new feature that allows you to savour limited-edition dishes that have been curated especially by chefs. This is available for a short window and only in limited quantities. A first-of-its-kind feature, it has seen collaborations with some of the most popular chefs from the country. Not to mention, crowd-favourite restaurants have also joined the collaboration, as revealed by Business Today. Some of the first partners are as follows:
Le15 Patisserie by Pooja Dhingra
Smash Guys by AB Gupta
Aubree
Ciclo Café
Louis Burger
Good Flippin’s Burgers
TwentySeven Bakehouse
Espressos AnyDay
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This Is A Timed Event
Basically, Drops is a timed event that allows you to savour exclusive recipes, which will never be available on regular menus, as these are exclusively launched by Swiggy. So, users can register their interest in advance through the app. After they do so and the slots fill up, the waitlist comes next. As the time for Drops nears, Swiggy will send out notifications to remind foodies about Drops, so they don’t miss out on their favourite dishes. And this is bound to create a sense of urgency amongst those who are ordering food.
Truly bringing exclusivity to food, this feature is bound to turn ordering food into something exciting. Additionally, you will get to try something absolutely new that has been created by chefs and is only available on the platform. As it happens, it’s a great marketing tool for restaurant partners as it also creates a sense of exclusivity.
Truly a novel feature, now all you have to do is register yourself and wait for the next Drops reminder to order your chef-curated feast from Swiggy.
Cover Image Courtesy: Wikimedia Commons
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