To make a deeper impact in the Indian market, South African Tourism has announced the dates of the 2024 edition of the annual India roadshow. The 20th annual roadshow schedule begins in Jaipur on February 12. From Jaipur, the event will move to other cities – Delhi, Ahmedabad, Bengaluru, and finally Mumbai, where it will conclude on February 16. Read on to learn more about this cool roadshow and how South Africa has become a major tourist hub for Indians.
20th Edition Of South African Tourism’s Annual India Roadshow
South African Tourism is back with its annual multi-city roadshow in India this February. The roadshow will make its debut in Jaipur before returning to Delhi, Ahmedabad, Bengaluru, and Mumbai – in the same respective order. The 20th annual roadshow schedule begins from February 12 till February 16.
This multi-city roadshow serves as an essential tool in promoting travel and tourism to South Africa. It will also mark the unveiling of the tourism board’s year-long plan to engage with Indian travellers. Before the roadshow begins, there will be a panel discussion on February 11, followed by a gala for more than 150 key delegates. These events hope to bring focus to South Africa’s sights, sounds, culture, and cuisine.
Also Read: South Africa Plans Changes In Work Permit Regulations; Aims At Fixing Bureaucratic Mess
India – A Leading Global Market For The African Country
This multi-city roadshow is in alignment with South African Tourism’s roadmap for the Indian market. Currently, India is one of the top three focus markets for the South African Tourism Board. Understanding this strategic importance, the tourism board continues to host annual roadshows to attract more and more travellers to the African nation. Furthermore, Indian travellers make up the largest consumer of adventure in South Africa.
The South African Tourism Board is also positive about the growing Indian market because of several ongoing diplomatic conversations. These include talks about improved accessibility through e-visa pilot programmes and direct air connectivity between the two nations. As of now, there are several stop-over flights between the two countries but not a single direct one.
Seeing the abundance of natural beauty of South Africa, we can understand why more and more people are happy to visit the Rainbow Nation!
Cover Image Courtesy: Canva
For more such snackable content, interesting discoveries and the latest updates on food, travel and experiences in your city, download the Curly Tales App. Download HERE.