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Steak And Frites At A Food Truck? Rowley’s New Pop-Up In Dubai Is Making This Fine Dining Dish Portable!

They just wanna deliver juicy steak tucked into crisp, golden fries, all ready to eat as you wander through Alserkal Avenue.

by Deeplata Garde
Steak And Frites At A Food Truck? Rowley’s New Pop-Up In Dubai Is Making This Fine Dining Dish Portable!

Dubai’s got a new obsession, and it comes in a paper cone. Rowley’s, yes, the beloved steakhouse, has rolled out a cheeky little winter pop-up called The Little Fox, and honestly, it’s giving major ‘treat yourself’ energy.

Portable Steak And Frites? Oh, Yes, It’s Happening

The story behind turning a fine-dining experience portable and street-style is simple. They just wanna deliver juicy steak tucked into crisp, golden fries, all ready to eat as you wander through Alserkal Avenue. Doesn’t it sound like the ultimate winter evening treat, Habibi?

Rowley’s The Little Fox Pop Up Opens At Alserkal Avenue

Open from 12 PM to 10:30 PM daily, this pop-up is perfect post a stroll! All you need to do is order your cone (or, let’s be real, two), and you have your steak and frites right there! 

I’d bet you never tried steak from a paper cone and trust it give another level of comfort that way. It’s casual, unpretentious, but still feels a little luxe. After all, this isn’t just any street food. It’s Rowley’s steak!

Beyond Steak And Fries

Of course, they’re not stopping at one signature. Alongside the cones, there’s a steak salad for those who like their greens with a side of protein, plus ice cream and matcha for a sweet finish or a mid-scroll caffeine boost. Truth be told, this is exactly the kind of line-up that keeps people coming back… and probably Instagramming every bite.

The menu may be tight, but it’s deliberate. A focused list often means they’re perfecting the flavour rather than drowning in options no one remembers.

A Little Surprise To Kick Things Off

Here’s the fun bit: they’ve got a cheeky launch promo. If you register through the link in their bio, you’ll get in on a 25 AED surprise. No spoilers here, but let’s just say it’s worth signing up. Who doesn’t love a good deal wrapped in good food?

This is how clever pop-ups work: a bit of buzz, a bit of mystery, and a lot of delicious.

A Winter Pop-Up With Vibes

Alserkal Avenue has always had that cool, artsy energy, and The Little Fox slides right in. Dubai doesn’t exactly have a shortage of food trucks, but this one stands different due to its unique offerings. 

Come on, we all know how easy it is for pop-ups to blur into one another. But Rowley’s doing steak in a cone? That’s got its own identity.

Also Read: JLT Dubai’s Renowned Restaurant, CQ French Brasserie, Is Opening A New Outlet At Barsha Heights!

Final Bite

Portable steak and frites might just be Dubai’s new winter fling. With its playful name, focused menu, and a wink of mystery, The Little Fox is shaping up to be more than just a truck. It’s a vibe.

Cover Image Courtesy: Rowley’s Steak & Frites/Instagram

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First Published: October 11, 2025 2:02 PM