If you’re in Mumbai and ordered something from Swiggy Instamart recently, chances are you received tinday with your order, despite not ordering them! But why? Well, the quick-delivery platform is delivering free tinday with some orders in Mumbai to urge people in Maharashtra to step out and vote in the assembly elections. This is what we call creativity!
Swiggy Instamart Is Urging Mumbaikars To Vote By Delivering Free Tinday
Voting for the Maharashtra Assembly Election 2024 is underway. While many people take the responsibility of voting quite seriously, others need to be reminded of this civic duty! And to remind such people to cast their votes today, Swiggy Instamart launched a witty campaign by delivering ‘free tinday’ with some orders.
The quick-commerce app is sending these free Indian round gourds in a paper bag that says, “Didn’t choose tinday but stuck with tinday? That’s what happens when someone else makes the choice for you.” The witty message aims to make people realise that the people of Maharashtra will be stuck with a government they did not elect if they don’t step out and vote today. They asked people to cast their vote and own their choice during Maharashtra Assembly Election 2024. With this campaign, Swiggy Instamart is brilliantly using humour to remind people of their civic responsibility.
Netizens Applaud This Witty Campaign
Swiggy Instamart’s witty campaign to urge Mumbaikars to cast their vote has won over the internet. People have shared pictures of the ‘free tinday’ they received and applauded the quick-delivery platform for their creativity. Here are some posts from X (formerly Twitter) that you cannot miss out on.
Swiggy Instamart definitely understood the assignment here! We hope all the eligible voters in Maharashtra are heading out to vote and do their duty.
Cover Image Courtesy: X/@dosacat_ & Wikimedia
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