On April 9, the southern states of Karnataka, Andhra Pradesh, Telangana and parts of Tamil Nadu celebrated Ugadi, a festival marking the beginning of the year as per the Hindu lunar calendar. Swiggy Instamart also contributed to making the festival memorable for its customers in Bengaluru. The online grocery portal sent free ingredients and a recipe to prepare Pachadi — a festive beverage offered to the Gods, underlying the significance of the special day.
Swiggy Instamart Introduces Customers To Ugadi Pachadi; Sends Free Ingredients & Recipe
Ordered some stuff on Swiggy Instamart, and they sent the ingredients of Ugadi Pachadi for free. As an immigrant not familiar with the culture, I still decided to give it a try.
byu/_yuyutsu_ho inbangalore
A Redditor @_yuyutsu_ho shared a picture of a box —on the sub-Reddit r/bangalore— which arrived with the grocery items ordered on Swiggy Instamart. The box contained thin slices of raw mango, jaggery cubes, neem flowers, tamarind and a tiny ziplock of chilli powder. Placed on the side was a concisely written recipe for Ugadi Pachadi.
A simple 3-step recipe, curated by Vaishali Negi needed to be followed to prepare this festive delight. There was also a QR code provided for the video recipe. The manual instructed the customer to prepare this concoction and offer it as naivedyam (offering to the Gods) and later enjoy it with friends and family.
Also Read: These Are The 6 Tastes Of Ugadi & Its Significance
A Concoction That Signifies The Complexities & Symphony Of Life!
The Redditor replied that despite not being familiar with the culture, they decided to give it a try and prepare the Ugadi Pachadi. A small bowl of Pachadi was prepared as per the instructions given. It was heartwarming to see Swiggy Instamart not only go the extra mile to make the new year special for its customers but also introduce the intricacies of Ugadi to Bengaluru residents who are unfamiliar with it.
Also Read: What Makes Ugadi Pachadi A Festive Recipe Of Health & Tradition? Here’s How To Make
Each ingredient that goes into making the Pachadi has a rich significance behind it. Like a metaphor for all the ingredients and flavours of a fruitful life. Bitter neem blossoms signify challenges; spicy red chilli powder, anger; sweet jaggery, sweetness in life; sour tamarind, the unhappiness and tangy raw mangoes, the surprises that life throws at you.
How did you celebrate Ugadi? Well, we spent the day gorging on Bevu Bella and sipping Pachadi!
Cover Image Courtesy: @_yuyutsu_ho/ Reddit
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