The super app by Tata Group, Tata Neu, is all set to enter the food delivery business via the Open Network for Digital Commerce or ONDC. If reports are to go by, this is an attempt to bring back users to the app and generate a high-frequency use case. If all goes as planned, the two apps may also be integrated to provide products for other facilities. Here are all of the important details that you would need to know about this particular update.
Tata Neu Enters Food Delivery Business Via ONDC
According to an article which was recently published by Moneycontrol, the app will be launched for closer group trials in the following few days. It is important to note, however, that the feature will not be available to the general public until at least another month.
As per the sources cited in the article, this is an attempt to bring users back to the Tata Neu app and create a high-frequency use case which will regularly keep consumers engaging with the app. It will also provide the company with a chance to cross-sell its other products.
These include apparel, electronics, flights, groceries, jewellery and more. The sources also stated that if things go well with this integration, it will also be extended to other products. Since its launch, Tata Neu has received mixed reviews from people within the industry.
Also Read: What Is Bhookle, A Human-First Food Delivery App That Uses AI But Brings Homecooked Food To You?
To Compete With Companies Like Zomato And Swiggy
As of now, Zomato and Swiggy are leading players in the market and account for around 95 per cent of the same.
The Tata Neu App does have a food category tab even now, but the only menus available are the ones belonging to the Taj brand which is run by the Tata Group.
Also Read: After Zomato, EatSure Partners With IRCTC For In-Train Food Delivery; Available At 100 Stations
What are your thoughts about the developments in this app? Let us know in the comments section below!
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