India is full of incredible destinations, but there is one village that stands out in terms of its digital revolution. Tulsi, a village in Chhattisgarh, has become famous as the ‘Instagram Village of India’ due to its flourishing content creation economy. As many as 25% of its 4,000 residents are producing digital content, transforming their lives and rejuvenating the local economy.
The Emergence Of The Instagram Village Of India
The journey of content creation at Tulsi started in 2018 when two natives started a YouTube channel named Being Chhatisgarhiya. It became popular, and it inspired many villagers to venture into social media platforms such as Instagram, YouTube, and TikTok. Social media has gone beyond being a hobby for individuals and become a source of making serious money.
Observing this internet boom, the city government has taken steps to favour the village creators. A dedicated studio has been built to help residents shoot and edit quality content. This move has facilitated budding influencers in creating engaging videos, garnering greater visibility for Tulsi as an interesting content creators’ hub.
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Netizens React To Tulsi’s Digital Success
The story of Tulsi has captured the hearts of netizens all over India. It has left people amazed at the fact that a remote village, away from major urban areas, has made use of websites to transform its economy.
Some of the social media users have appreciated the village for leveraging technology to seek opportunities, whereas others were surprised about the fact that creating content is a feasible profession in rural India.
The success of villagers like Pinky Sahoo and Manoj Yadav, who have even secured roles in regional films, has further fuelled interest in Tulsi’s growing digital influence.
The Content Creation Future Of Rural India
The advent of social media has seen common individuals spread their talents to the world and earn a livelihood, irrespective of where they stay. Highlighted by Sarthak Ahuja (@casarthakahuja) on Instagram, Tulsi, the Instagram Village of India, is proof of how social media can transform lives and economies.
As technology is advancing, such villages as Tulsi can lead the way to other rural communities. With a boost from the government and spreading internet connectivity, more small towns will soon find themselves following the path of Tulsi, making it clear that content creation need not be an urban phenomenon only.
Would you go to Tulsi, India’s Instagram Village, to witness this digital revolution firsthand?
Cover Image Courtesy: @hvgoenka/X and Canva (For Representation)
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