After losing around 413,793 chocolate bars in a massive heist in Europe in March, KitKat is leaving no stone unturned to ensure its chocolates reach stores safely. As brands across the globe took light-hearted jabs at the incident and turned it into a marketing opportunity, the brand’s Canadian arm joined the buzz with a tongue-in-cheek video that playfully exaggerates security around its deliveries, proving that even a chocolate scare can be spun into a sweet, viral win.
KitKat Turns Viral Heist Into Funny Campaign
Turning a real-life mishap into a clever marketing moment, KitKat Canada has leaned into humour after its widely talked-about Europe heist earlier this March. In a now-viral video, the brand’s Canadian arm is seen playfully deploying heavy “security” to protect its deliveries during the busy Easter weekend.
According to USA Today, the company stepped up safety measures with escort vehicles for delivery trucks and guards for in-store monitoring during the peak restocking period, while also turning the “sweetest crime ever” into a winning marketing move. In the video, a KitKat truck can be seen flanked by multiple cars acting as a mock security convoy. In a follow up video, they chekkily said, “At least this shipment’s safe…”
Also Read: From Domino’s To Cineplex, 12 Brands Turn KitKat Robbery Into A Viral Meme Moment
Netizens React To The Playful Nod
As you can imagine, netizens loved this light-hearted jab by KitKat. They praised the company’s marketing team, while many also joked about how it was learning from its past mistakes.
Someone hilarious said, “Chocolates are more protected than the president.”
“Your marketing team needs a raise,” one of the comments read.
“Protect that truck at all costs,” one of the netizens said and we totally agreed.
“I’ll fly out to Toronto just to secure a KitKat shipment, just let me know the time and place!” one of the netizens commented.
Also Read: How A Domino’s Rider Earned ₹40 Lakh Tip For Delivering A Diet Coke
What are your thoughts on this? Let us know in the comments.
Cover Image Courtesy: Instagram/kitkatcanada
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