Imagine turning your daily commute into a mini-book club on wheels. Uber’s latest innovation, #UberReads, is doing just that by merging the ease of electric shuttle buses with the joy of reading. This unique initiative aims to make your travel time not just more pleasant but also intellectually stimulating. Say goodbye to endless phone scrolling and hello to a carefully curated selection of Penguin Random House bestsellers right on your Uber shuttle. Get ready to turn your daily ride into a refreshing reading experience!
What is #UberReads And How Does It Work?
This new campaign aims to make your travel time more enjoyable and productive while addressing road congestion. Uber has launched a fleet of electric shuttle buses stocked with popular books and bestsellers from Penguin Random House India. This initiative encourages riders to read instead of scrolling on their phones during their journey.
The new Uber Shuttle buses are fully electric, promoting eco-friendly travel. Each bus is equipped with a selection of handpicked Penguin titles, ranging from fiction and biographies to self-help and mysteries.
You are welcome to enjoy the ride in air-conditioned comfort with pre-booked seats. You can select a book from the onboard collection and dive into a good read during your journey. Book your Uber shuttle ride through the Uber app. Seats can be reserved up to a week in advance, and payment is cashless. You can also track your bus’s live location and access a 24/7 safety helpline.
The #UberReads buses will operate on key routes between business districts and residential areas in Delhi, making them a convenient option for daily commuters. After finishing your book, you must place it back on the bus for the next rider to enjoy.
How To Book Your #UberReads Shuttle
- Open the Uber app.
- After entering your destination, choose “Shuttle” from the menu.
- Review your fare and choose your preferred route and pick-up time.
- Request your ride. You’ll receive details about your driver and bus 25 minutes before your trip.
- Track your shuttle via the app and head to the pickup spot indicated on the map.
Amit Deshpande, Head of High Capacity Vehicles at Uber India and South Asia, emphasises that this initiative not only promotes shared rides but also fosters a love for reading. Gaurav Shrinagesh, CEO of Penguin Random House India, adds that the campaign showcases the joy of reading in a modern, mobile world. With #UberReads, Uber is redefining daily commuting by making it a more enriching and eco-friendly experience.
Enjoy your ride; happy reading!
Cover Image Courtesy: Canva and Press Release