International music sensation Post Malone will perform in Guwahati on 8 December 2025, as part of Assam’s newly launched concert tourism strategy. The move places Assam on the global concert map, with the state aiming to boost tourism, local employment, and infrastructure through large-scale music events. The announcement also marks Post Malone’s second visit to India following his 2022 debut in Mumbai.
Assam Joins India’s Thriving Concert Economy
Under the visionary leadership of Hon’ble CM @himantabiswa , the Assam Cabinet has taken a significant step towards transforming the state into a vibrant hub for music and entertainment by approving the “Policy for Concert Tourism in Assam.” This policy is designed to position… pic.twitter.com/u9c8AIOsg3
— Kishore Upadhyay (@KishoreBJP) May 22, 2025
Assam has approved its official “Policy for Concert Tourism in Assam,” making a strong push towards tapping into India’s growing live music industry. As reported by Moneycontrol, the government aims to develop cities such as Guwahati, Jorhat, and Dibrugarh into regular concert destinations. These cities will receive support to create world-class venues with modern sound, lighting, and stage infrastructure.
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The state will offer financial support in the form of viability gap funding to ensure the successful execution of events. This initiative aligns with India’s rising concert economy, which was valued at over ₹12,000 crore in 2024. The industry is expected to grow at a compound annual growth rate (CAGR) of 19% over the next three years.
Post Malone To Perform In Guwahati Marks A Milestone
Post Malone’s upcoming performance signifies more than just entertainment. His presence marks Assam’s formal entry into the international music tourism circuit. The Grammy-nominated rapper previously performed in Mumbai in 2022, drawing thousands of fans. His Guwahati concert is expected to generate massive attention, not only from Indian fans but also from international audiences.
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As reported by Hindustan Times, the event will be hosted in Guwahati and will be one of the largest international concerts the region has seen. The move reflects the state’s growing ambition to host globally recognised performers and draw attention to Northeast India as a cultural and tourism hub.
A Boost For Tourism, Hospitality And Local Jobs
Assam’s concert tourism strategy is expected to generate significant economic returns. Live music events have proven successful in other regions of India. \Coldplay’s 2023 concert in Ahmedabad generated an economic impact of ₹641 crore. Of this, ₹392 crore contributed directly to the local economy, while ₹72 crore came through GST revenue.
Assam expects similar outcomes. Concerts attract visitors from across the country and overseas, leading to a surge in hotel bookings, transport services, food and beverage sales, and temporary employment. Local businesses and artisans can also benefit from the increased footfall and demand for cultural experiences.
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By embracing the concert economy, Assam aims to create a sustainable tourism model that merges entertainment with economic upliftment. With Post Malone headlining its first major event, the state signals its readiness to enter the global stage of live music tourism.
Cover Image Courtesy: @postmalone/Instagram