Amidst the bustling streets of Business Bay, a tantalizing aroma wafts through the air, beckoning dessert enthusiasts to embark on a culinary journey like no other. On January 12th, 2024, Varak unveiled its latest masterpiece: a boutique store adorned with elegance and opulence, poised to redefine the very essence of luxury desserts. As the doors swing open to welcome patrons into a realm of indulgence, Varak’s new store stands as a testament to passion, perseverance, and the irresistible allure of sweetness.
Varak’s Journey From Home To Heart Of Business Bay
After 20 months of dedication and determination, Varak took a leap of faith, relocating to a boutique space in Business Bay in November 2021. Here, they not only unveiled an array of exquisite cakes but also introduced a fresh perspective on edible gifting, enchanting UAE residents with artisanal panned nuts and brittles.
Enter Varak, the brainchild of the dynamic duo, Preet and Diva, who set out in 2020 to revolutionise Dubai’s luxury dessert. With Preet’s Swiss hospitality finesse and Diva’s pastry wizardry, Varak started its journey from the cosy confines of a home kitchen, crafting delectable treats that quickly captured the hearts and palates of UAE residents.
A Sweet Future Ahead
As Varak looks to the future, plans for expansion into Abu Dhabi and Dubai Duty-Free are on the horizon for 2024. Additionally, the brand aims to enhance its delivery operations, ensuring that fresh delights reach customers within a two-hour window across all emirates.
Also Read: Kiara Advani Treated Herself To This Indulgent Dessert On Her Birthday
New Store Offerings:
- Afternoon tea cakes
- Desserts
- Florentine barks
- Gateaux
- Bespoke treats
- Legendary Trifles
- Travel cakes
- Artisanal panned nuts and brittles
A Confectionery Conquest
Varak’s journey from humble beginnings to boutique bliss epitomizes entrepreneurial resilience and culinary ingenuity. As it continues to tantalize taste buds and delight dessert aficionados across the UAE, Varak stands as a shining beacon of success in Dubai’s vibrant culinary landscape. So next time you wish to enjoy refined, luxurious sweet treats in Dubai, you know where to go in the Business Bay. Indulge in gourmet desserts and more!
Where: Churchill Tower, Business Bay, Dubai
When: 8 am to 10 pm
Cost: AED 50 for two
Cover Image Courtesy: Press Release
For more such snackable content, interesting discoveries and the latest updates on food, travel and experiences in your city, download the Curly Tales App. Download HERE.