A woman with a voice is, by definition, a strong woman. Like it or not, there’s something extraordinary about a woman who manages to mark her territory in a man’s world. It takes a certain grace, strength, intelligence, fearlessness, and the nerve to never take ‘no’ for an answer. To salute the undying spirit of these women, Curly Tales, and Dabur Vatika, GCC’s leading natural hair care brand, teamed up for an initiative- ‘Vatika Voices’. Through this initiative, Vatika shed light on women in GCC who fought the society’s ideals to become what they are today. Alongside, they helped women with enhancement programs in the Gulf and MENA countries to lead a better future and accomplish their career ambitions. It is an innovative campaign created by the top hair care company, Dabur Vatika in collaboration with Fork Media Group.
Dabur Vatika and Curly Tales Middle East collaborated with 22 leading Emirati women in the region from different professional genres. The inspiring women shared their success stories in a video format to inspire more women in the GCC region.
Prime Focus Of The Vatika Voices Campaign
The campaign had a two-fold initiative:
1. To honour women who worked towards their dreams despite the challenges placed in their path.
2. To assist ambitious women in acquiring the necessary skills and knowledge to grow and thrive.
With this programme, they hoped to inspire women by showing them that with the right support system, direction, and training, they are capable of realising their goals.
The Dream Team Behind The Successful Campaign
Without a team, any brilliant idea is incomplete. Avishek Chaudhuri, Amit Patel, Nada Yasser, Maniza Jalal, Rima Merhi A, Nadya L., Mohammed Suhail, Apurva Joshi, and Aashna Kapoor were in the forefront of the campaign. Also, Curly Tales Middle East had a huge hand to make this campaign a resounding success . Sammar Verma, Payal Jani, Yohaan D, Vaishnavi Venkatraman, Kamiya Jani, and Debroop Chakraborty from the Curly Tales Middle East team turned this idea into reality.
Vatika Voices Won An Award For The Best Use Of Digital For Beauty And Personal Care
Vatika Voices gets top honours for best use of digital for beauty and personal care category in the MENA region. The MENA Digital Awards (MDA) is a bespoke show that promotes digital innovation and media in the MENA region. It is the first awards show to honor the digital efforts of global agencies and global clients in the region. The exciting ceremony of the 7th edition of the MENA Digital Awards (MDA) was held at Westin Dubai Mina Seyahi Beach Resort & Marina on 17 June.
Women Got Closer To Their Dreams
For this campaign to be a thriving success, Vatika Voices met some amazing women of different fields, namely,
- Fahima Falaknaz – UAE’s first Female Boxer
- Areej Al Hammadi – Guinness Record holder in football
- Reem Ahmed – Olympic Rowing Champion, Jiu Jitsu Champion and Entrepreneur
- Dr Sara Al Madani – Entrepreneur at 15
- Rasha Al Danhani – Founder of PappaRoti
- Chantal Asaad – Passionate Female biker who has travelled across the Middle East
They provided them with 15+ specialised courses and skilled guidance, and helped 1000+ striving ladies get closer to their dreams.
Also Read: Vatika Voices Out Why Hair Is The Most Integral Part Of A Woman’s Life