If there’s one thing Dubai never misses, it’s a trend with cash-back potential. The city sees a viral wave and rides it straight. Dubai doesn’t just follow trends; it reinvents them with a side of truffle fries and gold leaf. And the city’s latest obsession? A petite box that’s turning grown-ups into kids with collectable toys, Labubu: Beau’s Petit Meal.
Beau’s ‘Petit Meal’ Craze Reaches UAE
A Luxury Happy Meal, but make it TikTok-ready. Beau burst onto the Dubai food scene in 2023, branding itself with two words that really shouldn’t go together: luxury and fast food. But somehow, it worked. Located in the heart of the city’s glitzy dining circuit, the restaurant serves up caviar-topped nuggets, truffle-laced fries, and fried chicken.
Now, Beau is back with a move that is equal parts nostalgic and genius. Enter the Petit Meal. Imagine a grown-up Happy Meal but curated for the aesthetic generation. Inside the sleek, minimal box, you’ll find a juicy smash burger, grilled to perfection and served with just the right ratio of crunch to melt. But the real treat? A surprise Pop Mart Labubu toy. Yes, the very same quirky figurines TikTokers having been unboxing.
Why Everyone Wants One (Or Five)?
The Petit Meal is a way to participate in a trend, collecting a Labubu toy, and snapping a post-worthy pic, along with some scrumptious food, all in one go. The inclusion of the Labubu toy isn’t random. It’s a nod to the viral obsession that has fans queuing across Asia and scrolling endlessly on #LabubuTok.
Beau’s move is clever. It takes childhood nostalgia, pairs it with gourmet street food, and packages it for a digitally tuned-in audience. Limited drops of the Petit Meal disappear faster than you can say “extra cheese.” And yes, grown adults are trading their Labubu figures like they’re Pokémon cards in the schoolyard again.
More Than A Meal
Whether it’s nostalgia, desire, or pure FOMO, the Petit Meal hits every button. Beau’s turned an affordable luxury into a collectable experience. The Petit Meal might be small in size, but it’s massive in impact. That’s one you’ll want to unbox.
Cover Image Courtesy: Beau/Instagram
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