India’s drinking landscape in 2024 is a fascinating blend of heritage and innovation, with consumers embracing both time-honoured traditions and modern trends. From sipping on premium agave spirits to local craft distillers redefining gin and rum, there’s a palpable shift towards quality and authenticity. As beer lovers explore the booming craft scene and wine aficionados refine their palates with a mix of local and global offerings, brandy is quietly making a comeback, enticing younger drinkers with its rich, complex flavours. This eclectic mix of most loved spirit brands showcases the vibrancy and evolving tastes of India’s modern spirit culture.
Most Loved Spirit Brands Of 2024
1. Agave Spirits: Patrón
In 2024, tequila has risen beyond its party-shot persona, now shining as a premium spirit that bartenders and consumers alike are savouring. Patrón, a top-tier Mexican agave spirit, has ascended to the pinnacle of this category. Known for its smoothness and complexity, Patrón is leading a shift towards sipping tequila and artisanal tequila-based cocktails. The appreciation for high-quality agave has captured Indian palates, cementing Patrón’s place as the go-to for sophisticated tequila experiences.
2. Vodka: Grey Goose
Vodka’s versatility makes it a beloved choice, but this year it’s embracing luxury like never before. Grey Goose, known for its smooth, clean finish, continues to reign supreme in India. Its commitment to using the finest French ingredients has made it the favourite among those seeking an elevated drinking experience. As the Indian market shifts towards refined tastes, Grey Goose remains at the top, reflecting a growing demand for high-end vodkas that deliver quality and prestige.
3. Gin: Bombay Sapphire
Gin, last year’s superstar, continues to impress, though consumers are eager for fresh innovations. Bombay Sapphire, with its iconic blue bottle and exquisite blend of botanicals, stays ahead of the curve. Its ability to mix seamlessly into classic and contemporary cocktails keeps it in the lead, even as domestic brands gain ground. The brand’s global appeal and balanced flavours ensure its continued dominance in the evolving gin landscape.
Also Read: What India Is Drinking 2024: 10 Top Indian Craft Spirits Making Waves On The Global Stage
4. Rum: Bacardi
Rum is no longer just for tropical escapes; it’s become a year-round staple. Bacardi, with its rich heritage and diverse portfolio, maintains its crown in the rum category. However, Indian brands are fast rising with their innovative blends and focus on local craftsmanship. Bacardi’s continued dominance speaks to its consistency, but the shift toward Indian premium rums hints at exciting changes in the future.
5. Single Malt Whisky: Indri & The Glenlivet
In 2024, single malt whisky lovers are spoilt for choice. Leading the charge in India is Indri, a homegrown brand that takes the spotlight with its distinctive flavour profiles and innovative ageing techniques. Whisky enthusiasts are increasingly drawn to Indian single malts that rival their global counterparts. Meanwhile, The Glenlivet secures its place as the favourite Scotch whisky, beloved for its smooth character and timeless appeal. This category reflects India’s deepening appreciation for craftsmanship and nuanced flavours in whisky.
6. Indian Craft Spirits: Hapusa
Indian craft spirits are on the rise, and Hapusa, a Himalayan gin, takes the top spot in this flourishing category. With its use of local juniper berries and a unique blend of botanicals, Hapusa showcases India’s diverse terroir and creative spirit. As more consumers embrace locally sourced ingredients and artisanal production methods, Indian craft spirits are becoming a major force in the industry, bringing innovation and authenticity to the forefront.
7. Beer: Kingfisher & Corona
Lagers remain the favourite among Indian beer drinkers, but craft beers are rapidly gaining popularity. Kingfisher, an iconic Indian brand, continues to hold its position as a staple, loved for its refreshing taste and wide availability. On the international front, Corona remains the go-to choice for those seeking a light, crisp beer, particularly when paired with a lime wedge. While traditional brands remain popular, the rise of craft microbreweries is adding new flavours and excitement to the Indian beer market.
8. Wine: Sula & Jacob’s Creek
India’s wine lovers are refining their preferences, and Sula continues to lead the Indian wine market with its diverse range of varietals and commitment to quality. The brand’s focus on both classic and experimental styles keeps it at the forefront of India’s growing wine culture. On the international side, Jacob’s Creek dominates with its consistent quality and approachable wines that appeal to a broad audience. Together, these brands reflect the evolving sophistication of Indian wine enthusiasts.
9. Cognac & Brandy: Hennessy
Cognac and brandy are experiencing a resurgence, and Hennessy holds the top spot in 2024, appealing to a new generation of drinkers. Its rich, layered flavours and reputation for luxury have helped it shed its old-school image, making it a trendy choice among younger consumers. As more Indian drinkers explore brandy’s diverse expressions, Hennessy’s enduring legacy ensures its continued reign in this classic category.
This dynamic most loved spirit brands reflects India’s evolving drinking culture in 2024.
Cover Image Courtesy: Grey Goose/Facebook and Jacob’s Creek/Facebook
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