Social Media has recently seen the rise of a new aesthetic known as the ‘demure’ trend. At first glance, the word demure evokes images of modesty, restraint, and quiet elegance. But how does this translate into the food choices and lifestyle habits of the users?
Demure Food: What Does It Look Like?
Thanks to transgender beauty expert Jools Lebron, she describes what it means to be modest, adorable, and thoughtful. Lebron says it’s all about having a salad instead of wings after work.
Demure food is all about simplicity and subtlety. It’s not about showing off vibrant colours or complex flavours but rather embracing the understated. A salad, for instance, embodies the demure trend when it’s composed of fresh, high-quality ingredients, presented in an unpretentious way. The choice to skip the wings in favour of a salad reflects a conscious decision to choose something lighter, healthier, and ultimately, more refined.
For example, skipping the avocado could be seen as an act of restraint—an acknowledgement that not every dish needs to be embellished with trendy ingredients. Demure isn’t just about saying no to excess; it’s also about recognising and appreciating the quiet beauty in simplicity. In essence, demure cuisine is the complete opposite of the maximalist dining fad. The psychology behind the demure trend is rooted in the concept of ‘just enough’. It’s about satisfaction without overindulgence, finding contentment in moderation.
Also Read: What Is Fridgescaping, The Popular Trend Of Decorating Food Items Inside Your Fridge?
What Does It Contain?
On social media, the demure trend is manifesting in various forms. Food content creators are shifting away from extravagant, calorie-laden dishes and instead showcasing simple, wholesome meals. Recipes for things like green salads with minimal dressing, open-faced sandwiches with just a few carefully chosen ingredients, and even plain toast are gaining popularity. The presentation is always clean and minimal, with an emphasis on the natural beauty of the ingredients.
As the demure trend continues to gain traction on TikTok, we’ll likely see it influencing more aspects of popular culture. From fashion to food, the emphasis on simplicity, restraint, and mindfulness is a welcome change in a world that often feels overwhelming. And in a world where more is often seen as better, the demure trend is a gentle reminder that sometimes, less truly is more.
Cover image credits: Canva