It has been some time since the Uttarakhand government made the grand introduction of a unique umbrella brand named House of Himalayas. Following the launch in December 2023, Prime Minister Narendra Modi congratulated the government for the spectacular initiative. It focuses on promoting local production of handcrafted items and providing a source of improved income to many self-help groups.
Here’s All You Need To Know About House Of Himalayas
Narendra Modi was present at the Uttarakhand Global Investor Summit 2023 to inaugurate this incredible initiative. As a brand, House of Himalayas aspires to change the present conditions by providing better opportunities for an evolved economy and availability of local crafts and craftsmanship. Some of the major aims of this significant launch are:
- To prioritise the production of good-quality Himalayan products in the state.
- To focus on bolstering authenticity.
- It creates a proper space to promote this place’s artisanship.
- In addition to all these wonderful benefits, House of Himalayas aims to encourage and help local artists.
The launch of this umbrella brand by the Uttarakhand government is a well-thought-out and optimistic step to work on and improve rich culture and traditions showcasing lesser-known skills of local people.
Back in April 2024, House of Himalayas Ltd was introduced. Uttarakhand Chief Minister Pushkar Singh Dhami led this initiative. This new official decision led to the formation of a group of executives. Their major responsibility is to work on the placement of these local products in high-end markets, according to a report by The Times of India.
More About This Initiative By Uttarakhand Government
Over the years, customers and their preferences have changed in all kinds of markets and industries. These days, quality over quantity is a major priority for many buyers. At a time when people are willing to explore many options to get their hands on real products, preferably eco-friendly at times, House of Himalayas provides a platform to find these items.
These beautifully crafted products are not just of top-notch quality but also reflect the state’s authentic culture and heritage. Buy premium products like fresh food items such as honey, pulses, and more here.
What are your thoughts on the House of Himalayas?
Cover Image Courtesy: Canva
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