Kerala’s tourism sector has launched the ‘My Kerala, Beautiful As Ever’ campaign to restore confidence in Wayanad’s tourism. After the district suffered landslides, tourism took a sharp hit. Many visitors cancelled their plans, believing the entire region was unsafe. The campaign aims to change that perception and bring tourists back to Wayanad.
My Kerala, Beautiful As Ever
The core of the ‘My Kerala, Beautiful As Ever’ campaign is to highlight that Wayanad’s natural beauty remains largely unaffected by the landslides. Kerala Tourism Department wants to reassure potential visitors that the region is safe to explore. They believe the campaign will clear up the misconception that the entire district is a disaster zone. By focusing on the untouched areas and the efforts to restore the affected parts, the campaign will encourage tourists to return.
A major element of the campaign involves social media influencers. Kerala Tourism invited over two dozen well-known influencers to Wayanad to experience and document the region’s charm. They will create content, such as photos, videos, and posts, and share it on platforms like Instagram and YouTube. By reaching a massive online audience, they aim to inspire travellers to reconsider Wayanad as a destination.
Help Shift Public Opinion
Kerala Tourism selected influencers who specialise in travel content for their ability to influence large groups of people. They can present Wayanad in an attractive light, showing off its natural beauty, cultural richness, and tourist-friendly atmosphere. By doing so, they will help shift public opinion and restore Wayanad’s reputation as a must-visit location.
The campaign is not limited to Wayanad. The Kerala Tourism Department has designed it to attract visitors to all parts of the state. Wayanad serves as the first focus due to the recent landslides, but the campaign will eventually promote other regions of Kerala as well. The department plans to use various promotional tools, including official videos and marketing content, to create a global reach.
By combining traditional marketing strategies with the power of social media, Kerala Tourism aims to capture the attention of younger audiences, travel enthusiasts, and those seeking new destinations to explore. The campaign hopes to reaffirm Kerala’s identity as ‘God’s Own Country’ and highlight its resilience in the face of natural disasters.
In essence, the campaign aims to rebuild tourism in Wayanad by promoting its beauty, addressing misconceptions, and drawing in visitors through creative and powerful online content. It’s a positive step toward helping the region recover and regain its position as a leading travel destination.
Cover Image Courtesy: Wikimedia Commons
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