Copenhagen is taking a novel approach to enhancing its tourism sector. The Danish capital has introduced a rewards program aimed at encouraging tourists to engage in climate-friendly behaviour.
The Concept Of Green Tourism In Copenhagen
Sustainability is deeply ingrained in Danish culture, and Copenhagen is often hailed as a global leader in green living. The rewards program for tourists is an extension of these efforts, aiming to blend tourism with sustainability. Visitors who participate in the city’s green travel programs, such as cycling, taking the train, and cleaning up the area, will be eligible for complimentary dinners, museum tours, kayak rentals, and other experiences starting on July 15. CopenPay, a new initiative from Copenhagen, intends to make climate-friendly conduct a currency for cultural experiences, closing the gap between intentions and actual behaviour.
For example, visitors arriving by train or bicycle will be allowed to use the rooftop hill at CopenHill—an artificial ski slope situated atop a new waste-management facility—for free. Some locations will let guests participate in cleanup activities as volunteers. Surfers who participate in a 30-minute beach cleanup following their surf lesson will receive a complimentary lunch from Copenhagen Surf School, while the National Gallery of Denmark will host workshops to transform plastic rubbish into artwork. Throughout the summer, more than 20 attractions will take part in the experimental initiative.
Impact On Tourism & Environment
The program aims to create a positive feedback loop where sustainable tourism practices benefit both the environment and the tourist experience. Tourists become more aware of their environmental impact. In this way, theyare encouraged to engage in more sustainable behaviours during their visit and beyond. Through museum visits, workshops, and other cultural activities, tourists gain a deeper appreciation of Danish culture and sustainable living. Copenhagen’s initiative could serve as a model for other cities aiming to promote sustainable tourism.
Copenhagen’s rewards program for good tourist behaviour is a forward-thinking initiative that aligns with the city’s commitment to sustainability. If successful, this model could inspire similar efforts worldwide. It fosters a global movement towards more sustainable and responsible tourism. As tourism grows, maintaining the balance between attracting visitors and preserving the environment is crucial.
Cover image credits: Canva
First Published: July 12, 2024 4:51 PM