The UAE has long celebrated its pioneering women, and Shaikha Nasser Al Nowais is the latest name to watch. With a sharp intellect, refined leadership, and an unshakable commitment to progress, she is poised to take Emirati women to the global stage.
Shaikha Nasser Al Nowais: Leading Emirati Women To Global Heights
Recently, the United Nations World Tourism Organization (UNWTO), also known as UN Tourism, announced that the UAE has nominated Shaikha for the prestigious role of Secretary-General for the 2026-2029 term. If elected, she will make history as the first Emirati and the first woman from the region to hold this esteemed position. But who exactly is Shaikha Nasser Al Nowais?
A Stellar Educational Background
Shaikha’s academic journey began at Zayed University in Dubai, a hub for nurturing exceptional leaders. She graduated in 2006 with a Bachelor of Science degree in Business Sciences and Finance, equipping her with the expertise to navigate the complex world of business and economics.
Shaikha Nasser Al Nowais Is A Powerhouse In Hospitality
Since 2018, Shaikha has been serving as the Corporate Vice President – Owner Relationship Management at Rotana Hotels, one of the most renowned hospitality brands in the MENA region. With over 12 years of experience in the industry, she has played a crucial role in strengthening relationships with property owners and driving business growth. Her extensive knowledge of the sector and strategic vision have undoubtedly contributed to her UNWTO nomination.
Breaking Barriers In Leadership One Step At A Time
Shaikha is no stranger to breaking glass ceilings. In January 2025, she became the first female board member of the Dubai Hotel Group under the Dubai Chamber of Commerce. This influential position allows her to work alongside industry leaders, fostering collaboration and shaping the future of hospitality in the region. Her appointment marks a significant step toward greater female representation in the corporate world.
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A Champion For Future Leaders
Beyond her professional achievements, Shaikha remains dedicated to nurturing the next generation of Emirati talent. She actively supports various initiatives that promote industry growth and leadership development. As a key member of the Abu Dhabi Chamber of Tourism and the Board of Trustees of the Abu Dhabi Hospitality Academy – Les Roches, she plays a vital role in mentoring young professionals and preparing them for leadership positions.
Whether Shaikha Nasser Al Nowais secures the UNWTO Secretary-General position or not, one thing is certain: She is paving the way for a brighter, more inclusive future.
Cover Image Courtesy: Rotana Hotels/Youtube
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