No matter the season, beer has become a staple drink worldwide, one that we associate with good times. While popping open a beer can brings convenience, drinking beer from a glass bottle delivers an elite experience. But have you ever looked at your beer bottle and wondered, why green, brown, or sometimes clear? Read on to learn all about the science, tradition, and marketing that played a role!
The Science And History Behind Beer Bottles
In the 19th century, long before beer came in cans, it was stored in clear glass bottles. The brewers thought the clear glass was elegant and just perfect for showcasing their golden brews.
But there was one big problem: sunlight. When UV rays hit the beer in clear bottles, it chemically reacted with the hops. The result was a funky smell that’s… well… skunky. And not in a good way. It didn’t take long for brewers to realise that light exposure could ruin the taste of their carefully brewed beer.
So what did brewers do? They switched to brown glass. Brown glass blocks out a lot more UV light, which keeps the beer fresh and prevents it from getting that off-putting smell. By the 1930s, brown bottles had become the gold standard for most breweries, especially in the U.S. and Europe. If your beer came in a brown bottle, it meant the brewery cared about quality and taste.
The Entry Of Green Beer Bottles
However, Europe was facing a shortage of brown glass during World War II. It was being used for all kinds of war-related needs. So, brewers turned to green glass because it was easier to produce at the time. Even though these green beer bottles were just a temporary fix, over time, they started to take on a new meaning.
People began to associate green bottles with imported European beers, which felt fancy and special. Brands like Heineken, Grolsch, and Peroni adapted this idea, making it a brand trait. Green became the colour of premium beer, even if it wasn’t blocking sunlight as efficiently.
Green glass protects beer slightly better than clear glass, but not as well as brown. So why do brands still use it? Well, many modern green-bottled beers are brewed with special hop extracts that don’t react badly to sunlight.
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What About Clear Bottles Today?
You’ll still see clear bottles around, mostly for beers like Corona or some flavoured beers and coolers. These drinks are meant to be drunk fresh and often come with citrus wedges (like lime), which cover up any odd smells or tastes. Plus, they’re rarely sitting in direct sunlight for too long. But if you ever see a beer in a clear bottle, remember: it’s all about the look, not the science.
In today’s world, bottle colour is as much about branding and identity as it is about beer protection.
Cover Image Courtesy: Canva/Creativa Images
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