The food and grocery delivery apps have made life comparatively easier for people as everything is just one click away. However, the additional high fees or charges on the apps are not very much liked by the people. In order to improve the unit’s profit profile, Swiggy, a food tech and grocery delivery company, is thinking of raising delivery costs for consumers who place orders on its rapid commerce division, Instamart, according to chief financial officer (CFO) Rahul Bothra, as reported by Moneycontrol.
Why Swiggy Plans To Increase Delivery Cost On Instamart?
Rahul explained that through the Swiggy One subscription program and the introduction of the new service to customers in the delivery charge structure, the company obtains a certain amount of subsidy. He also mentioned that over time, there is a growing expectation that the delivery fee would increase. However, no specifications were given about when the changes will be applied, as reported by Moneycontrol.