It is not unusual to enter a theatre and anticipate enjoying popcorn with Pepsi while watching a movie, or perhaps indulge in a hot samosa or crispy burger. Unfortunately, the high food prices typically found in cinema halls often deter us from truly enjoying these treats. However, the experience of one man in Noida at PVR Cinemas has now revolutionised the game for many other moviegoers.
Rs 460 for 55gm of cheese popcorn, Rs 360 for 600ml of Pepsi. Total Rs 820 at @_PVRCinemas Noida.
That’s almost equal to annual subscription of @PrimeVideoIN.
No wonder people don’t go to cinemas anymore. Movie watching with family has just become unaffordable. pic.twitter.com/vSwyYlKEsK
— Tridip K Mandal (@tridipkmandal) July 1, 2023
Many moviegoers express dissatisfaction with the high prices of food and drinks at multiplex chains. This hampers their overall experience of having a pocket-friendly experience. Dealing with the same, a journalist recently took to Twitter to complain about the steep cost of cheese popcorn and Pepsi at PVR Cinemas in Noida, and the tweet quickly gained widespread attention.
But, in a positive turn of events for movie lovers, PVR Cinemas responded to the man’s tweet and reduced the prices of food items and beverages. The tweet, posted by Tridip K Mandal on July 2, showcased his purchase of cheese popcorn and Pepsi for ₹820.
Cinema Giant’s Positive Response Leaves Netizens Happy
We at PVR believe that every opinion matters and it must be respected. We have this update for you and for every moviegoer in India #PVRHeardYou https://t.co/rrBL3xFUJs pic.twitter.com/PsOvxxqAaj
— P V R C i n e m a s (@_PVRCinemas) July 12, 2023
In his tweet, Mandal explained how the prices of the food items were almost if not equal to the prices of purchasing a subscription to the streaming service, Prime Video on Amazon Prime. He also said that the whole experience of watching a movie with your family has hence become unaffordable.
The tweet gained immense popularity, garnering 2.6 million views. PVR Cinemas responded to the tweet on July 12, sharing details about their revised prices. As part of their weekend offer, they now provide unlimited popcorn and complimentary refills of Pepsi. Additionally, on weekdays (Monday to Thursday) between 9 am and 6 pm, they offer a selection of items including burgers, samosas, sandwiches, and Pepsi, all for just ₹99.
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And thanks to Mandal, now moviegoers everywhere can enjoy the experience of watching a film without worrying about their snacking situation. The high prices in movie theatres have forced many people to either sit hungry throughout the movie or sneak in their own food.
What do you think about PVR Cinemas’ response to make average moviegoers’ experience better? Do you think this needs to be implemented by other theatres as well? Let us know in the comments.
Cover image courtesy: Wikimedia Commons and Tridip K Mandal’s Twitter
First Published: July 13, 2023 2:44 PM