Arabian Travel Market (ATM) organisers have promised the annual tradeshow will remain an international event this year. A total of 62 countries will be represented on the exhibition floor this year. The 27th edition of ATM is set to take place at the Dubai World Trade Centre (DWTC) from Sunday 16 May-19 May. Besides, ATM has reintroduced its physical format this year after opting to go entirely virtual for 2020. A virtual element will follow the week of in-person events.
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ATM 2021 Will Attract Markets From UAE, Saudi, Jordan, China, & Many Other Countries
In its 28th year, the region’s largest travel and tourism showcase has attracted key exhibitors from markets such as the UAE, Saudi Arabia, Jordan, UK, China, Germany, Russia, Greece, Egypt, Cyprus, Indonesia, Malaysia, Singapore, the Maldives, the Philippines, Thailand and the US.
“This is an impressive response from travel and tourism organisations across all travel sectors, given the various travel restrictions in place around the world. This also provides a major boost for the travel industry in the Middle East,” commented Danielle Curtis, Exhibition Director Middle East, Arabian Travel Market.
The destinations participating in ATM this year, will be hoping to attract GCC visitors in the second half of this year. Countries like the Maldives will have a significant presence at ATM. In addition, the event will also see perennial favourites such as Malaysia, Thailand, Germany, Greece, Italy and Switzerland.
Curtis further added that the Maldives has done exceptionally well in 2021, welcoming over 200,000 visitors in the first two months of the year. Maldives is one of the top destinations for UAE travellers and to cope with the increased demand, in March Emirates increased its services, offering 28 weekly flights to Male, up from the scheduled 24 weekly flights.
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Attendees Will Have Access To Over 67 Conference Sessions
ATM 2021 is spread across nine halls. Adhering to the covid regulations in place, the hall will be permit 11,000 people at any given time. The theme of this year’s show is ‘A new dawn for travel and tourism’ and the spotlight will be focused on the very latest ‘COVID’ news from around the world– vaccine rollouts, the current state of the industry and more importantly, what the future holds.
Attendees will have access to 67 conference sessions over the course of the event, with more than 145 local, regional and international speakers. Onsite, there is a Global Stage which will include a hotel industry summit, dedicated buyer forums for Saudi Arabia and China, an International Tourism & Investment Conference (ITIC), as well as an aviation panel, and a special session on Gulf-Israeli ties.
In addition, this year’s ATM will also include Travel Forward at ATM, providing insights about the latest technologies and trends that will shape the future of travel and tourism. ATM 2021 will once again play an integral role in Arabian Travel Week, which will feature exhibitions, conferences, breakfast briefings, awards, product launches and networking events.
Taking note of ATM Virtual’s success last year, ATM will run a hybrid format this year, offering both an in-person and a digital experience.
Registrations for ATM 2021 are open. To register, go to https://www.wtm.com/atm/en-gb/enquire.html