In India, there is a growing fanbase for BTS and the craze has only increased over time. After a long, long wait, the official BT21 flagship store through lifestyle brand, Winterbear, has finally opened in Mumbai. For the unversed, BT21 is a globally popular brand which was born from a collaborative project between the South Korean creative studio, LINE FRIENDS and BTS. And now, shopping for their endearing merchandise won’t be a task for all you BTS Army, as this store provides all!
Mumbai Welcomes BTS Official Merchandise Store
View this post on Instagram
Character lifestyle brand Winterbear brings these characters to India, through their product line in Mumbai. Bengaluru, Hyderabad, Delhi and Pune are in the pipeline.
BTS merchandise in India has become increasingly popular in recent years, and the Winter Bear line of merchandise has been in high demand among fans. Unless bought online, it’s hard to source them, but Mumbai is now home to BT21 merchandise, open at Phoenix Marketcity, Mumbai.
The band created eight characters — Tata, Mang, Chimmy, RJ, Koya, Cooky, Shooky and Van — in collaboration with LINE FRIENDS, back in late 2017, and fans quickly lapped up the idea. Each of the characters is representative of the members of BTS in some way or the other. And BT21, as they were called, became an instant hit.
View this post on Instagram
Also Read: BTS’ V To Show Off His Culinary Skills On ‘Seo Jin’s’ , A Popular Cooking Travel Reality Show
India’s First-Ever BTS Merchandise Store Opened In Chennai
View this post on Instagram
This first-ever merchandise pop-up store was opened in Chennai in March. The store has a variety of products including BT21 characters, notebooks, tote bags, pens, stickers, tumblers, keychains, mugs, posters, and other products featuring the faces of idols from different K-pop groups including BTS, BLACKPINK, EXO, and more.
Even posters of K-drama and several anime characters are available in the store. The store also has BTS’s famous coffee and other ramen products. BT21 characters and other product prices are available on the official site of Winterbear.
BTS merchandise has become increasingly popular in India. The Winterbear line has become a must-have for many fans in India. With the growing popularity of the band in India, it is likely that the demand for Winter Bear merchandise will continue to increase in the future.
Have you visited the new store in Mumbai?
Where: Phoenix Market City, Kurla, Mumbai
When: 11 AM – 10 PM
Cover image credits: Website/BTS
First Published: May 16, 2023 4:55 PM