India’s growing appetite for desserts has touched upon an increasing interest in global flavours. There’s Korean bingsu, matcha-flavoured cakes and Japanese souffle pancakes that have been quite the rage lately. Entering the dessert scene in India is America’s 91-year-old soft serve giant, Carvel. This August, Carvel will open its debut store in India and will inch forward in winning hearts across the country, one soft serve at a time.
America’s Fave Soft Serve Brand, Carvel, To Open Store In Delhi
America’s OG soft serve brand, Carvel, founded in 1934, is all set to launch its first-ever store in India in Delhi this August. Popular for its smooth, silky and light soft serves and decadent ice cream cakes, Carvel has carved a niche for itself in the soft serve market. Unify Foodworks, handling India operations, brings Carvel to the capital. With a keen interest in massive expansion in India, the ice cream brand looks to open 100 outlets across key cities over the next few years.
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Like the menu in the USA, Carvel’s India menu will also feature its signature Flying Saucers, which are ice cream sandwiches. Between two crunchy cookies sits a dollop of drool-worthy soft serve. Apart from the regular chocolate and vanilla soft serve, at Carvel, Delhiites can feast on pistachio, coffee and hazelnut flavours. While it’s a brand straight from the USA, this ice cream giant positions itself in the affordable and frequent dessert choice categories. Think regular post-meal haunt or a place for a quick grab-and-go dessert!
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A Dessert Spot For Budget-Friendly Soft Serves & Ice Cream Sandwiches
Carvel’s flagship outlet in Delhi is designed to have a feel-good vibe that aligns with local preferences while giving customers a taste of the brand’s original identity. The Delhi outlet will be a pilot for the further expansion of Carvel in other metro cities.
As per a report by The Economic Times, Sumer Sethi, Founder of Unify Foodworks, threw light on the sweet news. He stated that the ice cream brand stands for joy, celebration and togetherness. It’s a place that welcomes everyone regardless of age or background. Carvel, as per Sethi, is a warm, welcoming space for families, professionals and students to connect and savour something special. What makes the American giant universally loved, as per Sethi, is its simplicity.
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Feasting on a top-tier soft serve in a cup, atop a crisp cone, or cradled between two sweet cookies has a nostalgic feel to the experience! It almost lets you give in to your childlike cravings. So, it goes to see if Carvel will “carve” a place for itself amongst ice cream lovers in Delhi.
Cover Image Courtesy: carvelicecream/ Instagram
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