Now you can attend a rocking Punjabi music concert in the metaverse! Daler Mehndi or Daler Singh who was successful in putting Bhangra on the global map has now purchased a piece of land in the metaverse. He is the first person in India to buy a metaverse land. He has named the land Balle Balle Land (BBL). In future, he plans to host music concerts and Bollywood movies on this land. Daler is a stalwart in the modern Indian pop music industry and he has gifted us blockbuster songs like Ho Jayegi Balle Balle, Zor Ka Jhatka, Tunak Tunak Tun, Aila Re Aila and Na Na Na Na Re, among others.
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Attend Concerts, Watch Movies And Shop At Balle Balle Land!
Daler Mehndi has purchased the land through PartNyte. The inaugural ceremony of Balle Balle Land took place on Holi. What’s more, the land incorporates a cool store too that sells elegant merchandises as NFTs and physical goods. Balle Balle Land is a happening place where people from all across the globe can attend concerts, watch movies, shop and do loads more.
Daler Mehndi has also updated his Instagram bio, stating “First Metaverse Man, Owner of Balle Balle Land.” The amount he has shelled out for the land has not been revealed yet.
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The Platform Will Make Indian Music Popular Worldwide
By grabbing audiences to Indian music from all across the globe, Balle Balle Land will help in boosting the popularity of Punjabi, Pop and Bollywood music. Metaverse is a virtual marketplace that aims to create a real-world sensation with blockchain, augmented reality and virtual reality.