Bar takeovers are usually conducted by a mixologist or chefs, but for the first time, this cafe takeover in Delhi is not by a barista but by an American luxury brand, Tory Burch. Yes, you heard it right! Excited to know more about it? Read on.
Tory Burch’s First-Ever Bar Takeover
The 15-day takeover at the Roaster Coffee House’s 10th outlet, located at Sarvodaya Enclave, showcases a collection of styles, such as the Romy tote, which is ideal for work. It also highlights the small Romy tote, the Romy Bucket Bag, and the Romy shoulder bag. The takeover, titled ‘The Romy Café’, is a limited-time experience inspired by the brand’s Romy collection and will be on till May 10.
For the same reason, the café is transformed into an everyday ritual through objects, design and interaction, switching the Romy bag into a series of functional, collectable elements across the café. Blending fashion with food, the Romy Café promises to deliver an experience which is both luxurious and delicious.
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Romy Cafe Coffee & Food Menu
For The Romy Cafe, a sculptural Romy installation welcomes guests at the entrance, which sets the tone which is both modern and expressive. Once you enter the space, it is thoughtfully detailed with elements that reflect the brand’s design language, featuring custom table settings, coffee cups and a café menu. The menu is curated by Roastery Coffee House and features a couple of their best-sellers like cappuccino, cranberry coffee, latte and Americano. The food menu comprises Romy cupcakes, croissants, choux pastry and vol au vent.
Talking about the launch, Anshi Saxena, co-founder of the Roastery Coffee House, told The Hindu that the collaboration was shaped over two and a half months, from the launch of the Romy Collection (on April 23) until May 10, and is an attempt to create something elevated, memorable, and perhaps one of the first-of-its-kind experiences in India.
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The Romy Cafe at Roastery Coffee Shop will be open till May 10 at Sarvodaya Enclave, New Delhi.
Cover Image Courtesy: Instagram/Roastery Coffee House
FAQs
Is Tory Burch a luxury brand?
Tory Burch is generally classified as an accessible luxury or contemporary luxury brand.
Is Coach higher than Tory Burch?
Tory Burch is generally considered slightly more expensive and premium than Coach.
What is a bar takeover?
A bar takeover is a collaborative, temporary event where a guest bartender or staff from another venue takes over a host bar for one night, featuring a specialized, limited-time menu and a unique, guest-curated atmosphere.