Diwali 2020: Indians Willing To Spend From Home; 65% People Prefer Online Shopping

Diwali is just around the corner, and Indians are ready to do their annual festive shopping but this time with caution. In a recent survey, about 65% of respondents said that they would prefer online shopping over physical shopping in stores. The respondents also said that they would shop from local weavers and artisans to support small businesses and the Prime Minister’s cause of making India self-reliant.

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Indian Consumers Want The Local Vendors To Go Online

In an attempt to oppose Chinese manufacturers, many states have banned the sale of Chinese crackers. This year, Indians are not buying lights and decorations from China. Indian consumers want to shop from local vendors, especially the neighbourhood Kirana shops. However, consumers said they would prefer the local shops to go online for safety purposes. Many local vendors have, yet, been listing themselves on e-commerce sites like Amazon India and Flipkart. If the kirana stores go online, respondents said that they could buy bakery items, Indian sweets and gift boxes from them. Luxury Hotel Chains In India Are Offering Great Deals, E-Gifts & Hampers To Lure Guests For Diwali.

Urban India Would Spend Less Money As Compared To Other Years

After months of lockdown, the government has been looking forward to the festive season with a hope that it would revive the economy as spending increases. But most urban Indians said in the survey that they would spend less money this year as compared to the other years. But despite the low spending behaviour, the survey revealed that Indians would spend on categories like gadgets, clothes, appliances and fashion accessories. India’s craze for smartphones has managed to sustain even during the economic gloom. Gurugram Bans Diwali Events In Containment Zones To Combat Rise In COVID-19 Cases.